It’s only been about 24 hours since the launch of videos on Instagram, and if my feed that’s filled with test videos is any indication, users are certainly giving the product a shot.
On Friday Facebook released a few stats about video for Instagram’s initial success in the hours since it debuted:
- If you were to sit down and watch all of the videos uploaded to Instagram in just the first eight hours, it would take you an entire year. That’s a lot of selfies.
- In the first 24 hours of video on Instagram, users uploaded a total of 5 million videos.
- The peak time when users were posting video came when the Miami Heat won the NBA championship. At this point, users were uploading 40 hours of video per minute.
The fact that Facebook is highlighting videos that are uploaded around real-time events is particularly interesting, since that’s where Twitter has so far excelled, both in capturing the conversation around events like television shows, to being the place for breaking news. It seems that Instagram is making a play for this market through the video feature.
We covered the launch of Instagram videos from Facebook’s Menlo Park headquarters on Thursday, and you can read our full live-blog of the event here. I wrote why I was pleasantly surprised by the product’s speed and simplicity, and thought Twitter’s video service, Vine, will suffer as a result. However, my colleague Mathew Ingram wrote that he will never watch your Instagram videos, no matter how much you want him to.