What do Beyonce and Kate Middleton have in common? Twitter for their baby news


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Want the official announcement when the Dutchess of Cambridge has her baby in July? The royal baby news will be coming via bird — but not of the stork variety. You can find out the gender and birth of the baby on Twitter.

Royal officials have announced some details on how the public will be notified of the baby’s birth, which is expected in mid-July. From The AP, the officials said the news will come in both old-school and new-school formats:

This will be a mix of tradition and new social media. Officials said a royal aide will emerge from the hospital with a signed bulletin on foolscap-sized paper carrying the Buckingham Palace letterhead. The bulletin will be given to an official, who will be driven to the Palace, where it will be posted on an easel in public view in front of the building. At the same time the bulletin is posted, there will be an announcement on Twitter, and the media will be formally notified. The document will give the baby’s gender, weight and time of birth.

But no, this might not include the baby’s name right away. As The New York Times noted, it takes time to pick a baby’s name, particularly when it’s a royal baby.

We’ve covered all aspects of Twitter’s business, from its growing media ambitions, to its relationship with television, to its role in breaking news. But the fact remains that celebrity announcements — particularly of the famous baby variety — remain a hugely popular type of information. When Beyonce’s pregnancy was announced in 2011, it set a new record for tweets per minute — outpacing the news of Osama Bin Laden’s death.

The report didn’t say which account will break the big news, but @BritishMonarchy is probably a good bet.

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