Blog Post

Public Enemy teams up with BitTorrent to promote sharing and remixing

BitTorrent is teaming up with the hip hop pioneers Public Enemy to promote the group’s latest album as well as the company’s newest file sharing products: Public Enemy is making its latest track, “Get Up Stand Up,” available for free download as a so-called BitTorrent bundle.

Fans who opt to give the group their email address will be able to unlock additional content, including not only a music video, but also multitrack recordings that can be used to remix the song and take part in a remix contest, with the chance of Public Enemy releasing the winning track.

A post on BitTorrent’s blog quotes Chuck-D’s manager saying:

“For many established people in the music business, there’s a fear that comes along with it. We don’t have that fear. The ability to freely share an archive and have flexibility on how it can be used is an extremely powerful tool when it comes to making music and media available.”

For BitTorrent, the cooperation is a bit of a twofer. Not only does it involve BitTorrent Bundles, which the company has been touting as a way for artists to promote and even monetize their work through P2P sharing, but the remix contest also utilizes BitTorrent’s own SoShare system, which is meant to give creatives a way to share big files online.