When it comes to the evolution of media, and the growing role of social networks in how the news is distributed, there is often a focus on trends in the United States and North America — the death of newspapers, the rise of Facebook (s fb) and Twitter, and so on. But at least some of these trends appear to be even more advanced in other parts of the world: for example, according to a recent survey of attitudes toward the media in a number of Arab nations, Facebook is one of the leading sources of news in countries like Bahrain and Tunisia.
The survey was conducted by Northwestern University in Qatar, and involved interviews with more than 10,000 people from Egypt, Lebanon, Tunisia, Qatar, Bahrain, Saudi Arabia, Jordan and the United Arab Emirates (which includes Abu Dhabi and Dubai). Although the Arab television networks Al Jazeera and Al Arabiya were the top source of news in most of the countries that took part in the study, on average Facebook was the third most popular.
If you look more closely at the numbers, the average for Facebook is hugely influenced by Tunisia, where more than 50 percent of all respondents said the social network was their number one source of news — in Bahrain, only 11 percent said the same, while Facebook’s ranking in the UAE was 10 percent and in Qatar it was 3 percent. The only countries to mention Twitter were Bahrain, where 8 percent gave it as a top source, and Saudi Arabia where it had 3 percent.
Social media is much more influential
Northwestern journalism professor Justin Martin, one of the researchers who did the study, told the media news site Journalism.co.uk that “if you look at the percentages of internet users who are active on social media sites, it’s much higher than the United States and Australia or Western European countries.” Martin said that this fits with earlier research that shows Arab countries are much more social in their use of media than many Western nations:
“Arabs, maybe more than any other culture around the world, have these anchored communities where they receive and share news and information and they tend to go there often for news and they tend to trust the information from their anchored communities.”
As a number of media theorists have described, social media’s effect on our news consumption is in some ways a throwback to the way news used to be consumed and distributed before newspapers existed — when coffee shops and other social outlets were the main source of information for communities (it’s also not clear from the study how much of what is shared on Facebook is news from a traditional source such as a newspaper or television network).
What is clear from the study is that people in some Arab nations don’t trust the traditional media much at all, which could also be driving them towards social networks as a source of news: in Egypt and Tunisia — both of which experienced revolutionary uprisings as part of the Arab Spring — only a quarter of those surveyed said they thought the media was a credible source.
Sociologist Zeynep Tufekci has written about how social-media use influenced the revolutions in Tunisia and other Arab countries, and how social networks helped to overcome some of the barriers that kept popular dissident movements in those countries from turning into revolutions in the past.
Post and thumbnail photos courtesy of Richard Engel / NBC