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Feedly hits 12 million users, launches web version and quits relying on Google’s backend

As Google Reader’s death nears — seriously, July 1 is really soon — RSS reader Feedly is stepping up its game. Feedly, which hit 12 million users at the end of May (up from 4 million in March), announced Wednesday that it is now an independently operating cloud product — i.e., it’s no longer relying on Google(s GOOG) Reader’s backend. (If you’re already using Feedly, here’s how to be prepared for the company to roll your account over to the new cloud.)

Feedly has also launched a web-only version, which it says was the top user-requested feature. Feedly already had Chrome and Safari (s AAPL) apps, but this means that users of other browsers, like Internet Explorer (s MSFT), can access the service.

feedly-cloud-appsFinally, the fact that Feedly’s now operating in its own cloud means that developers can build apps for it. In its blog post, the company announced the first Feedly apps — including an IFTTT (if this then that) Feedly channel that lets you “connect your feedly account to 63 other services (including Evernote, Google Drive, Gmail, Pocket, Instapaper, Facebook, Twitter, Instagram, Tumblr, WordPress, etc.),” social media management platform Sprout Social and RSS readers for various platforms from companies like Nextgen Reader, gNewsReader, Press and Newsify.

Meanwhile, we’re planning a guide to Google Reader alternatives to help you prepare for the switch, if you haven’t switched over to a new service already. If you were a die-hard Google Reader user, what product are you using now — or are you clinging to Google Reader until the bitter end? Let us know in the comments.

7 Responses to “Feedly hits 12 million users, launches web version and quits relying on Google’s backend”

  1. Have you checked out A new HTML5 web app still in private beta and about to launch to the general public on July 1st (for obvious reasons). iOS app also to be released soon…Noowit is both a content discovery and a curation/distribution platform (the first of its kind reader/writer in a sense as soon users will also be able to author content right on the spot) Just days ago it released a Goggle Reader integration feature allowing users to effortlessly migrate and transform their feeds literally in one click into beautiful personalized mags, that are filtered by their interests. I’d be happy to get you an invite for immediate access if you’d like to review it. Trust me if you try it firsthand it will blow you away…Just let me know where I should email it. Best, Yanna Elabd | Brand Architect | Strategist | Wabi & Sabi (Athens, NYC) | e. [email protected]

  2. Nikolaos Nanas

    I am using It is not a traditional reader but you can import your Google Reader feeds with just one click and it turns them into a magazine with content filtered and presented according to your interests. It’s like an intelligent Flipboard for the Web.

  3. David Barkman

    Laura, I use the iOS app Readey,
    Reading with this app helps me to improve my overall reading speed by streaming through an article, quickly, one word at a time.
    Readey also recently dropped support for Google Reader and is planning many more features to support RSS reading.

  4. didymus

    I gave up on Google Reader the minute they announced its closure, but, then, I’ve been giving up on Google generally since they announced the abandonment of the home page, Google/ig – which, strangely, they continue to invite new users to join. I’m gradually moving from Google to ixQuick for searching, I don’t use Google+, and I’m switching my mail gradually to

    Google simply cannot be relied upon to keep ANY service going – if it found a better way to raise ad revenue you can bet your boots it would drop search like a hot brick!