Commerce is not just about transactions anymore. In today’s hyper-connected and mobile world, it’s about creating great digital experiences for your customers and managing them across touchpoints. Recently, Elastic Path hosted a live panel discussion with Pearson Education, the world’s leading learning company, to discuss its innovative API strategy. Pearson Education has broken the traditional silos between business strategy and technology to create a compelling, consistent digital experience that generates revenue.
In this video case study, Pearson gives an example of a student struggling with the quadratic equation. Through the use of intelligent APIs, the digital textbook automatically senses that the student is struggling and quickly provides a solution by offering supplemental learning material that can then be monetized without leaving the textbook application.
Innovation like this often requires IT departments and business users to put competing priorities aside and collaborate. For many large organizations, this can be a challenge. But a company-wide API strategy allowed Pearson to identify similarities within these business groups, allowing for less marginal work and more opportunity to create new digital experiences to monetize content.
Watch the full paidContent Live panel discussion to learn more about how API strategies can help transform your business.