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Sorry Microsoft: AMD cheats on Windows, plans a fling with Chrome and Android

AMD(s amd) is making quite a name for itself outside of the Windows world all of a sudden. Long a provider of processors specifically for PCs, the company will now be powering the next-generation game consoles from Microsoft and Sony(s sne). But the long-term Windows(s msft) relationship is fraying even more: AMD is expanding options to include support for Google(s goog) Android and Chrome devices.

Transformer Prime: the hottest Android tablet yet? ThumbnailSpeaking to PC World at the Computex event in Taipei on Wednesday, Lisa Su, senior vice president and general manager of global business units at AMD said, “We are very committed to Windows 8; we think it’s a great operating system, but we also see a market for Android and Chrome developing as well.” I’m not sure what took AMD so long to see this market developing: Android is used on more mobile devices than any other platform and Google’s Chrome browser is used the most on desktops and laptops.

Alluding to tablets and Chromebooks, Su said Android and Chrome “tend to be in the entry form factors—the tablets, the low-end clamshells.” That suggests AMD-powered Android tablets, likely with and without keyboard docks, as well as the potential for relatively low-cost Chromebooks.

AMD has a much smaller market share than Intel(s intc) in processors so I wouldn’t expect the company to see a huge revenue or share boost from this development. Intel only this week got its silicon in Samsung’s Galaxy Tab 3, mainly because Android devices have long run on ARM-based(s armh) chips. AMD will face the same struggle. And it will have a battle in the Chromebook market as well, since Intel(s intc) powers most of those devices.

Nexus 10 tabletRegardless of the tangible impact to AMD, there’s an intangible theme here that suggests Google is continuing to make strides in ousting Microsoft as the computing thought leader. Simply put: Every Chromebook or Android tablet sold is one less Windows or Windows RT license fee that Microsoft gets. And adoption of these mobile devices from Google is up while traditional PC sales are stagnant at best. The times, they are a-changing…. just ask AMD.

6 Responses to “Sorry Microsoft: AMD cheats on Windows, plans a fling with Chrome and Android”

  1. It is about time that AMD get into the Tablet and Chromebook market. I have been waiting to get a Chromebook because I will not get an Intel based system and I have heard of to many issues with the Samsung ARM based Chromebook.

    Come on AMD pick up the game quick. I want a Chromebook.

  2. Too bad you can’t do many productive things on Chrome OS that require something more than google docs. In order to do that you have to use remote desktop, which defeats the point of buying a laptop. Maybe in a couple more years when there’s better cloud productive software something like this will work better. Not to mention with the limited offline storage you can’t access anything you have if you aren’t connected to the internet. I’ll take windows 8’s hybrid pc/cloud integration over a strictly cloud based OS for now.

    • Sam, I suspect your opinion on Chrome productivity is correct…. as it applies to you. I’ve been using Chrome OS full time for more than a year and make a living by being productive online. With a Chromebook. ;)

      The limited offline storage hasn’t been an issue at all – not even close. And the device has integrated LTE, so I’ve yet to have been totally disconnected when I need to get work done. Even if I were, there are more offline apps in the Chrome Web Store than ever and the number continues to increase. My $0.02.

  3. nd010

    How is it any different from AMD and Intel CPUs used on Linux?

    The times might be changing, but let’s face it, despite being 2 or 3 years late to the touchscreen era, Microsoft already sold more than a 100m licenses of Windows 8 – and with upcoming lower prices, better Metro Office applications and modern Intel CPUs that bring better battery management, one would suspect that Microsoft is not going away anytime soon…

  4. Ian Arnell

    Can’t wait to see what AMD has in store for these products. I think some really quality stuff can come from this. It is interesting that they are branching out like this, wonder if it means anything for windows?