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LG debuts a new Nexus 4: It’s white! Sorta. But why?

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I’m not sure any potential Nexus 4 buyers have been waiting for the handset in a new color, but on Tuesday, one was launched. LG announced the Nexus 4 White, which has one single difference from the original Nexus 4: it’s white. Instead of an all-black case and cover, the new Android 4.2(s goog) phone has a white back and side. That’s it. There’s no change to the front face of the device.

LG Nexus 4 White angled

I’m a bit stymied as to why LG even bothered, to be honest. It could have just sold a white case back to accomplish much of the same customization. And I doubt people aren’t buying the original Nexus, which debuted in October of last year, because it doesn’t come in white. Then again, I didn’t think millions would go berserk when Apple(s aapl) first added a white iPhone to its lineup either, so who knows?

LG Nexus 4 White backMy color blindness aside, the Nexus 4 is still an exceptional value at $299 (8 GB) or $349 (16 GB), fully unlocked and contract free. The phone doesn’t (officially) support speedy LTE networks; instead it works on HSPA+ 42, which I found plenty fast enough for most uses when reviewing the phone.

From a hardware perspective, it may not compete against the latest Android flagships from Samsung, HTC, and LG but it’s not a slouch either with a Qualcomm(s qcom) Snapdragon S4 Pro chip, 8 megapixel camera, 4.7-inch 1280 x 768 IPS touchscreen, and 2 GB of memory.

Whether you opt for black or white, I’d recommend spending the extra $50 for the 16 GB model as there is no memory expansion slot. And if you buy the Nexus 4 in White, consider passing on the bumper that Google sells: It’s just going to cover up that white sidewall!

12 Responses to “LG debuts a new Nexus 4: It’s white! Sorta. But why?”

  1. CeeJay

    I have the black N4. Since the front of the ‘white’ nexus is still black, I can put his white case on (made by Mercury- it even has a sparkly finish like the back of the phone sans case) and >POOFAnkit- I have both. I bought a SGS3 and then won a Nexus 4 in a contest 2 months after I bought the SGS3. (just my luck, right?) I actually find myself carrying the Nexus like 90% of the time. The only thing I can think of that the Nexus doesn’t have (that I used…TouchWiz adds several things, but does slow the phone down compared to the Nexus) is the voice commands for the camera. If I had to pick one, it would definitely be the N4, hands down.

  2. It’s just like Apple when the 3GS and 3G came in “white”. Apple fans went ape over it, and now Nexus fans have the same opportunity to go ape over a different color backside.

  3. Here’s my theory as to why this phone is white…this is just another way to get Android phones to look like the iPhones. The white color was very popular choice for Apple; so much so that last year, the Apple Insider claimed that “[A] BMW designer says Apple made white the most popular color for car buyers.”

    I’m assuming that the producers of most Android phones decided to get on board and started putting out white phones.

    When I purchased my new Droid X HD Android phone, what drew me to it was the fact that it was white. From a “girly” standpoint, a white phone is easier to find in the dark recesses of my handbag, and I liked the fresh, white look.

    Last but not least, “white is the new black!”

  4. Why white? Easy! So many N4s have cracked glass back surfaces from plummeting from tables due to the zero-friction glass back that they have run out of black backs.

    • Dracula

      S3 is better hardware, but then you are also paying considerably more if you are in the market for a contract free unlocked phone. At this point, with S4 and HTC One out there, Nexus 4 does not have any advantage other than the price.

      I am lusting over the Google Edition of HTC One….. drip drip…

      • Pirated Cookies

        Exynos vs an S4 Pro. Pfff have you ever used an S3 that has been broken in? My Nexus one is faster than that. Even the extra gigabyte of ram makes a difference that it out of this world. The S3 is a year old. Nexus 4 : 7 months. Common sense from any with a brain the Nexus 4 is ace