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Adios, Dora: Netflix is starting to take Viacom shows offline

Who lives in a pineapple under the sea? Don’t ask Netflix (s NFLX) subscribers: The video service removed Spongebob Squarepants, Dora the Explorer, Go Diego Go, Blue’s Clues  and other animated Nickeolodeon fare from its streaming library this week as its licensing agreement with Viacom (s VIA) is expiring. Also gone are shows like iCarly, Teen Mom, Jersey Shore and the Sarah Silverman Show.

Netflix had announced in April that it wasn’t going to renew its broad licensing deal with Viacom. Netflix CEO Reed Hastings said at the time that his company was in talks with Viacom to possibly strike separate deals for specific shows. A Netflix spokesperson told us Thursday that the company doesn’t have any news to share on that front.

Netflix’s previous deal with Viacom included titles from Nickelodeon, MTV, BET, VH1, Logo and Spike. In a position paper on the future of his company, Hastings said in April that Netflix was using a whole lot of data to evaluate these kinds of deals before deciding to renew them:

“We might pay, for example, $200,000 for a 4 year exclusive subscription video-on-demand (SVOD) license for a given title. At the time of renewal, we evaluate how much the title has been viewed as well as member rating feedback to determine how much we are willing to pay. How many similar titles we have is also a consideration.”

Netflix doesn’t share any of its ratings with the outside world, but the company has made it clear in the past that kids are a very important audience, which even deserved a dedicated UI to further encourage their viewing. And the company recently added a bunch of additional kids content from Disney (s DIS) Junior to its service.

As for the Viacom fare, it’s possible that there may be hope for Dora or any of the other more popular kids shows to return to the service sooner or later. Fans of Teen Mom on the other hand may have to look elsewhere.

This story was updated at 5:45 pm with a mention of Netflix’s new Disney content.

103 Responses to “Adios, Dora: Netflix is starting to take Viacom shows offline”

  1. INPATIENT MAMA

    If you go on google and type in “sign the petition to get spongebob back on netflix” it’ll direct you to all the petition sites needed to sign to get all the nickelodeon shows back on netflix where they belong… COME ON PEOPLE DON’T WASTE ANYMORE TIME GO GO GO… I have a 5 and 3 year old depending on your signatures. :)

  2. Another brilliant idea from top management at Netflix, will they ever learn. Lets see how long it takes them to realize what happened last time they tried to change things up.

  3. This stinks, i just learned about this yesterday. We were on vacation at nick hotel when this happened. My kids were devastated that diego and dora is not on netflix anymore.

  4. Sure I’m disappointed Dora is gone, but my 1, 2, and 4 year old don’t seem to mind. I have ALWAYS made them mix up what they watch (no watching Dora and nothing else all day) and we have found many other shows to watch on Netflix. I am really glad Netflix added all of the new Disney shows. Hopefully they can get Dora back at some point!

  5. Osquie

    Okay so why not renew the contract for only the shows you get the most ratings on. Like Dora, Diego, SpongeBob, Yo Gabba Gabba, Blues Clues? My kids have watched every episode of Dora, Diego, SpongeBob Netflix ever offered. I like Netflix but im starting to have my dislikes a lot.

  6. Please come back!!!!! My 2 year old can’t stop asking about Diego….I don’t have the heart to tell him. I have to go out and buy the DVDs for now.

  7. Gregory69

    The only reason I did not cancel my Netflix subscription is because of the kids’ show. My daughter loves to watch spongebob and Dora. But now that I dont find them in Netflix I might consider cancelling my account with Netflix.

  8. Ashley Griggs

    This has been a big disappointment to our family my kids love the nickelodeon shows and i cant believe that they would let something so important expire and keep some stupid outdated shows.

  9. Chris_Y

    They’re all on Amazon Instant now, you can pay for them individually, or it comes with Amazon Prime Membership, which is great for free shipping anyhow…

  10. Kristi

    My four year old cried when he found out The Backyardigans were gone from netflix- I’m thinking so long netflix& get amazon prime & use Hulu more – netflix has made too many bad moves lately- losing Starz,Disney movies, now nickelodeon – it’s gone too far, plus their movie selection is abysmal