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Adios, Dora: Netflix is starting to take Viacom shows offline

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Who lives in a pineapple under the sea? Don’t ask Netflix (s NFLX) subscribers: The video service removed Spongebob Squarepants, Dora the Explorer, Go Diego Go, Blue’s Clues  and other animated Nickeolodeon fare from its streaming library this week as its licensing agreement with Viacom (s VIA) is expiring. Also gone are shows like iCarly, Teen Mom, Jersey Shore and the Sarah Silverman Show.

Netflix had announced in April that it wasn’t going to renew its broad licensing deal with Viacom. Netflix CEO Reed Hastings said at the time that his company was in talks with Viacom to possibly strike separate deals for specific shows. A Netflix spokesperson told us Thursday that the company doesn’t have any news to share on that front.

Netflix’s previous deal with Viacom included titles from Nickelodeon, MTV, BET, VH1, Logo and Spike. In a position paper on the future of his company, Hastings said in April that Netflix was using a whole lot of data to evaluate these kinds of deals before deciding to renew them:

“We might pay, for example, $200,000 for a 4 year exclusive subscription video-on-demand (SVOD) license for a given title. At the time of renewal, we evaluate how much the title has been viewed as well as member rating feedback to determine how much we are willing to pay. How many similar titles we have is also a consideration.”

Netflix doesn’t share any of its ratings with the outside world, but the company has made it clear in the past that kids are a very important audience, which even deserved a dedicated UI to further encourage their viewing. And the company recently added a bunch of additional kids content from Disney (s DIS) Junior to its service.

As for the Viacom fare, it’s possible that there may be hope for Dora or any of the other more popular kids shows to return to the service sooner or later. Fans of Teen Mom on the other hand may have to look elsewhere.

This story was updated at 5:45 pm with a mention of Netflix’s new Disney content.

103 Responses to “Adios, Dora: Netflix is starting to take Viacom shows offline”

  1. Adios, Netflix!

    The only thing keeping us happy with Netflix was the kids programming. And by kids programming, I mean Dora and Diego. My two year old loves those shows, and will keep her occupied for a while so we can put the house back together after a long rainy day of inside playing. The movie selection on Rocu has never been very good, but Dora and Diego was worth the price of subscription. Now it is very hard to find a reason to continue subscribing. Very disappointed here, and so long Netflix.

  2. kristy

    If your kid is crying over a tv show, maybe this is the best thing that could have happened to your family. Perfect time to reevaluate your parenting and MAYBE…..turn the tv off a little bit more!? WAH!? Gasp!

    • Kevin

      Lady, there is nothing wrong with anyone’s “parenting” skills. Dora, Diego, Blues Clues are what you call “learning shows” you know, the ones that can help with basic fundamentals of a childs development. Some parents have to work for a living, and therefor cant be there with their kids 24/7, and therefor they need skills to cope with. Math, colors, shapes, spelling, and so on. So, thank you, but no, there is no need for anyone to “reevaluate” their parenting skills.

  3. pascual

    This is really booboo, granddaughter loves Dora and Diego. now she’s totally bumded out cuz she can’t see it anymore. No more yego baby I’m sorry. Yeah baby Dora too, they’re both gone :(

  4. Jerry

    I’m happy that I have some Amazon Prime in addition to Netflix otherwise I’d be watching the same Blue’s Clues DVD over and over with the kids. Netflix is good at notifying me when a new season of my show is coming but they couldn’t do the same for when they’re taking away a show that gets hours of playtime on my account every week?

  5. Cindy

    One of the main reasons I subscribed to Netflix was for my granddaughter. Her favorite show is Dora. I may have to reevaluate my subscription as this was the main thing we watched. Very upset!

  6. We’ve found Netflix good for the kids but doesn’t offer much to my wife and I. Ours were upset as well which was the only reason we subscribed but we will be canceling till they negotiate a deal. Why should we continue to give them money if they don’t deliver a product we want?

  7. misty moran

    my 2 yearold is heartbroken over loosing her favorite shows she watched dora, and go diego go ,and sponge bob not happy at all i manly subscribe to netflix for the kids shows not shure if in going to keep netflix if this is what i have to look forward to

  8. desiree tan

    One of the main reason why m with netflix was bcoz of daughter loves that its gone planning to unsubscribe my netflix acct.

  9. mestargazr

    I have twin girls who are obsessed with Dora and have been since they saw an episode their older sister was watching before they were even a year old. Now they are 4 1/2 and the obsession hasn’t faltered. They have been very upset about missing Dora. Plus it’s like surround sound. It’s breaking my heart. I hope they bring it back.

  10. Megan83

    My little ones are pretty heart broken as well… PLEASE NETFLIX!! I’d even pay …. $10 a month to have Dora, Diego, SpongeBob, and Blue’s Clues – and I’m probably not alone… Just something to think about Big Wigs….

  11. Was just looking for Dora for the kids…….found this article……told the kids that there’s no more Dora on Netflix……unhappy kids….

  12. 671ner

    My 21 month year old daughter is so bummed out. She really enjoyed watching blue’s clues. We are planning to throw her a Blue’s clues themed party. Netflix made a bad decision IMO.

  13. Chrstine

    my 2 year old is so sad about dora. He asks for it every 5 mins and I have to keep telling him that it isn’t on Netflix anymore. PLEASE come back soon Dora!

  14. A coburn

    Oh and to the guy leaving because of South Park I’d be willing to bet far more folks would leave because they have no kids shows to keep their little ones occupied long enough to get housework and other things done around the house!

  15. A coburn

    Ya we also had to listen to a 3 year old crying for dora and diego last night. This whole thing pisses us off we bought netflix mainly for the kids shows cause the movie slection kinda blows. Sure there are a few decent A movies but there are a ton of no name b and c movies hanging out in 10 different categories.

    • LU Nati Chambers

      Mine too. It kind of sucks that I pay to give my child ,nieces and nephews there favorite cartoon shows to watch, but if the situation with Viacom and Netflix is as bad as they say thin I guess all we can do is wait.hopefully they come to a conclusion and make a deal.

  16. Family friend

    Im very dissapointed that they took out my kids favorite shows they will lose alot of customers they have surely loss this one.
    My kids love blues clues and yo gabba gabba sad sad sad

  17. gonzo90017

    That’s the way it should be done or else they’ll end up woth the same issue cable has. Having to purchase channels or in this case shows in bundles.

    The only issue I see is that there timing could of been a little better. They should’ve added all those Disney Jr, Cartoon Network, etc. shows the same they they removed Viacom titles.