Blog Post

Who will be the last one at HTC left standing in the US?

For HTC, when it rains, it pours. Over the last 18 months, the company has watched its smartphone sales slow and profits wither. Now there reports that key personnel have left the company, the most recent being Chief Product Officer Kouji Kodera, according to The Verge. At a time when the HTC One flagship is on the market and the company should be looking ahead to the next big product line, that doesn’t bode well for the company’s future.

Kodera isn’t the only recent departure, however, which makes the situation a little more bleak. Here are a few more joining the exodus, per The Verge:

“It’s not just Kodera. In the past three-odd months, HTC has lost a number of employees in rapid succession — most recently Jason Gordon, the company’s vice president of global communications. Other fresh departures include global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather, and product strategy manager Eric Lin.”

I knew that Lin had left: He moved recently to become a Product Marketing Manager for Skype(s msft) after five years with HTC. The others are news to me, but in hindsight, perhaps not surprising given the company’s rough ride of late: delays for the HTC One flagship phone due to supply issues and the lack of buzz around the HTC First, a phone that highlights the Facebook experience.

With HTC’s fall from prominence in the U.S., it’s possible — likely even — that the Tawian-based company consolidates operations back to its home country. With Apple(s aapl) and Samsung dominating U.S. phone sales, it may make sense for HTC to concentrate more effort on the bigger opportunities in Asia. To do so really doesn’t require much of a U.S. presence, sadly.

One Response to “Who will be the last one at HTC left standing in the US?”

  1. Bill Van

    I’m a long time HTC user and could never understand why they never really tried to marketed their phones as they should. Maybe this marketing team leaving just wasn’t getting the job done. Reviewers agree the HTC One is the better Android phone and they really need a good marketing campaign.