pC LIVE Podcast: How to monetize digital content: Advertising or paywall?

paidContent Live 2013 Richard Tofel ProPublica Justin Smith Atlantic Raju Narisetti News Corp Bob Bowman MLB Advanced Media

Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model?

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Moderated by:
Mathew Ingram – Senior Writer, GigaOM / paidContent

Speakers:
Bob Bowman – President and CEO, MLB Advanced Media
Raju Narisetti – SVP and Deputy Head of Strategy, News Corp
Justin Smith – President, Atlantic Media
Richard Tofel – President, ProPublica

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