Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model?
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Moderated by:
Mathew Ingram – Senior Writer, GigaOM / paidContent
Speakers:
Bob Bowman – President and CEO, MLB Advanced Media
Raju Narisetti – SVP and Deputy Head of Strategy, News Corp
Justin Smith – President, Atlantic Media
Richard Tofel – President, ProPublica
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In the quest to monetize content, online ads and subscription paywalls have obviously shown their limits.
However, the struggle of choice between paywall and ad revenue model has been already tackled by Cleeng.com for such major publishers like La Tribune or CondeNast.
Publishers can easily opt to make chosen parts of their website “premium†while the rest of the site(so for example advertising boosted) remains accessible for free. Individual parts of the page remain “hidden†and require a charge to unlock them. The Cleeng layer is embedded in the HTML, so the content is always under the publisher’s control.
Excellent post and Excellent video. I think that most of the users know about advertising so advertising is better :)
Thanks