pC LIVE Podcast: How to monetize digital content: Advertising or paywall?

paidContent Live 2013 Richard Tofel ProPublica Justin Smith Atlantic Raju Narisetti News Corp Bob Bowman MLB Advanced Media

Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model?

[protected-iframe id=”d77aee3c60abacceada2e77530167573-33319749-644677″ info=”http://html5-player.libsyn.com/embed/episode/id/2321259/height/88/width/300/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/” width=”300″ height=”88″ style=”border: none” scrolling=”no”]

(Download this episode)

Subscribe to GigaOM Podcasts via RSS


Stitcher Radio

Moderated by:
Mathew Ingram – Senior Writer, GigaOM / paidContent

Bob Bowman – President and CEO, MLB Advanced Media
Raju Narisetti – SVP and Deputy Head of Strategy, News Corp
Justin Smith – President, Atlantic Media
Richard Tofel – President, ProPublica

pC LIVE Podcast: New media entities: Slate, Vox, reddit and LinkedIn

David Karp on Tumblr in the media landscape

Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin

How Joey Coleman crowdfunded his work as a hyper-local reporter

Who’s afraid of podcasts? Not Earwolf

How Hugh Howey’s Wool became a self-published smash hit

How Indie Game stayed indie and became a hit


Comments have been disabled for this post