PBS MediaShift starts publishing ebooks; first topics: cord-cutting and self-publishing


PBS’s digital media initiative MediaShift is launching a line of ebooks. The launch is part of a larger experiment with PBS, which is also planning to publish its own ebooks this year.

MediaShift’s first two titles are How to Self-Publish Your Book (80 pages, $3.99) and Your Guide to Cutting the Cord to Cable TV (50 pages, $2.99). (I have to point out here that GigaOM’s also got a cord-cutting ebook, written by our own Janko Roettgers.) The titles are available through Kindle and the iBookstore for now and will eventually be available through Nook; print-on-demand editions will also be released, priced at $4.99 to $6.99.

Mark Glaser, the executive editor of MediaShift, says he’s planning on releasing 10 to 20 ebooks this year, depending on how well the first titles sell. “This is a test for us and PBS,” he said, “so we will learn as we go and adjust prices, length, subject matter and more.”


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