When Pinterest moved up to San Francisco last summer, the move, along with similar leaps from companies like AirBnb and Twitter, signaled both the high prices of Silicon Valley real estate and the growing community of startups in the city.
On Monday, the team at Pinterest finally moved into the company’s newly-renovated offices, and GigaOM got a tour of the new digs and sat down with CEO Ben Silbermann, who talked about where the company is headed now that it’s settled into the new location. Pinterest now has about 100 employees, and we’ve written before about how Pinterest has been able to maintain a culture of collaboration between designers and engineers in part due to its relatively small size.
“We are heads down on execution,” Silbermann said.
Pinterest announced back in November that it would be rolling out some options specifically for businesses, and it announced a web analytics product in March. But for a company that just raised $200 million, putting its valuation at $2.5 billion, it seems likely that we’ve only just starting see what the company has planned.
Recent Comscore numbers put the company’s traffic at about 48 million global users, and while the company has made no moves into e-commerce yet, the vast number of people “pinning” photos of items certainly presents a lot of money-making avenues for the company down the line. Silbermann said the company will be announcing an update to Pinterest in a few weeks:
“We’ve already indicated Pinterest for business and and Pinterest insights are some of the foundational things for the company,” he said. “Our focus has been to become a very valuable service.”
When Silbermann spoke at our Roadmap conference in November 2012, he talked about the challenges in keeping a user’s attention as the web and smartphones increasingly pull them in different directions. One thing that could keep users on Pinterest more often is the tablet, which Silbermann called “the device of the future.” But even more than securing user eyeballs, he talked about his desire to translate actions on Pinterest into everyday life.
“We want to make pinning actionable,” he said.
We’ll be talking more in depth about design at GigaOM’s RoadMap 2013 in November in San Francisco (to be the first to access tickets, which will go on sale this Summer, go here). Here are some more of Om’s photos of the company’s new offices: