Amazon launches its virtual currency, with $5 worth free to every Kindle Fire user


Amazon (s AMZN) rolled out Amazon Coins, its own virtual currency, on Monday. Amazon Coins can be used to purchase “apps, games and in-app items in the Amazon Appstore and on Kindle Fire,” and each U.S. Kindle Fire user gets $5 worth (or 500 coins) free.

“We will continue to add more ways to earn and spend Coins on a wider range of content and activities,” Mike George, Amazon’s VP of apps and games, said in a statement. “Today is Day One for Coins.”

Users can buy 100 coins for $1, with discounts up to 10 percent for larger purchases. Developers get their standard 70 percent revenue share for purchases made with Amazon Coins.


Chris van Loben Sels

What’s so weird is that I’m totally satisfied with getting my money from U.S. Dollars. The Fed has done a pretty nice job with the dollar in some of the most difficult circumstances. In my lifetime (and looking back a couple of generations), I have never seen wide speculative swings in my currency and have never had trouble finding people who accept it.

Why, exactly, is everyone rushing to solve a problem I don’t think I have?

Got an iPhone? Got Salesforce? Get Selligy to manage your customer meetings!

Bob Archer

Looks similar to Microsoft Points that everyone hated so much. I assume this was done to support micro payments without having to pay a credit card purchaser it you want to buy in game stuff.


can amazon coins be freely converted to $’s?

are developers paid in amazon coins or real money?

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