Amazon rolled out Amazon Coins, its own virtual currency, on Monday. Amazon Coins can be used to purchase “apps, games and in-app items in the Amazon Appstore and on Kindle Fire,” and each U.S. Kindle Fire user gets $5 worth (or 500 coins) free.
“We will continue to add more ways to earn and spend Coins on a wider range of content and activities,” Mike George, Amazon’s VP of apps and games, said in a statement. “Today is Day One for Coins.”
Users can buy 100 coins for $1, with discounts up to 10 percent for larger purchases. Developers get their standard 70 percent revenue share for purchases made with Amazon Coins.

{"source":"https:\/\/gigaom.com\/2013\/05\/13\/amazon-launches-its-virtual-currency-with-5-worth-free-to-every-kindle-fire-user\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_5de75a31f8024705160ba2b086fc4fb6","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}