While the markets for apps that run on mobile and social platforms have exploded in the U.S., they’re just getting underway in Europe. GigaOM Research is teaming up with the Digital Enterprise Research Institute at NUI Galway and the European Commission to better understand the potential European opportunity, and to identify potential hurdles to growth that EC policies might address. We’re kicking off the project with a workshop in Brussels on June 14.
We profiled apps developers and their business models in this 2012 survey-driven report with the help of the Application Developers Alliance, and we’ll be doing similar scoping for the Eurapp project, as well forecasting spending and job creation, and using workshops and crowdsourcing challenges to help guide EC policy ideas. Eurapp is part of the Startup Europe initiative of the European Commission’s Digital Agenda, which aims to help tech entrepreneurs start, maintain and grow their businesses in Europe.
The Shape the Future workshop in June will have invited speakers from the apps industry, including Samsung, Tyba, and Betapond. The format will be a series of lightning talks featuring experts in the space, followed by Mapping Sessions to probe attendees’ collective thinking and examine some of the issues to be tackled in growing the app economy in Europe. After the workshop, we’ll crowdsource solutions to address bottlenecks and to suggest potential success strategies via two innovation challenges via the Innocentive platform.
Attendees at the event include: Peter Elger, CTO of Betapond; Kumardev Chatterjee, founder of the European Young Innovators Forum; Kevin Mobbs, Director of Innovation Programs EMEA at Innocentive; and Eurapp project lead John Breslin, who is also co-founder of boards.ie and the app company StreamGlider. I’ll be there as well.
The workshop will be held in BU33, Auderghem in Brussels on 14th June 2013. There are very limited places available for the workshop, but you can apply to attend at http://eurapp.eu/