Although Nokia(s nok) hasn’t officially announced the Lumia 928 yet, it’s already starting to take shots at the smartphone’s competition. On the U.S. landing page for the phone — the URL has ends with “lumia928” — Nokia sticks it to both the Samsung Galaxy S 3 and Apple’s(s aapl) iPhone 5, with a video to show off the handset’s camera.
If you get motion sickness easily, I’d be cautious watching the video: It’s taken with all three phones at night with some parts on a moving roller coaster called The Hurricane.
After watching the video, I can’t see anyone disputing the Lumia 928 as a clear winner. It handles the low-light extremely well and uses optical image stabilization to smooth out the bumps and turns while riding the coaster. And it’s smart of Nokia to focus — no pun intended — on the features and expertise it brings to smartphones. Hopefully, this footage is from an actual Lumia 928: I’d hate to see a repeat of Nokia’s camera demo faux pas from last year.
But there’s a reason why iPhone models take up the first three spots in the top five most-used cameras on Flickr: They take all-around great shots and they’re super simple to use. Will the Lumia 928 win out over its peers in low-light situations? Most assuredly, although the HTC One is quite good in the same scenario. What else will the Lumia 928 offer to sway buyers, however? That’s the missing piece of this picture.
This post was updated at 3:12pm to reflect the Galaxy S 3 was used for comparison.