PBS programming is coming to Roku streaming devices, courtesy of a new PBS channel as well as a dedicated PBS Kids channel. The PBS Kids channel will include full episodes of shows like Curious George, Daniel Tiger’s Neighborhood, Dinosaur Train, Super Why! and The Cat in the Hat Knows a Lot About That, while the grown-up choices will include videos from shows like NOVA, American Experience, Masterpiece, Nature, Frontline and Antiques Roadshow. The channel will also offer access to online-only programming and videos from local affiliates.
Adding kids programming to the device in particular makes a lot of sense for Roku. Kids content has been very successful on Netflix, (s NFLX) and actually led to the company serving that audience with a dedicated UI. Hulu has also added a dedicated kids section to its service, and there are signs pointing to kids content being part of YouTube’s (s GOOG) impending subscription push as well.