Take that, Apple TV: Smart TVs twice as popular as dedicated streaming boxes

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14 percent of all broadband households owned an Apple TV, a Roku box or another kind of dedicated streaming device in 2012, but 25 percent owned a smart TV with an embedded app platform, according to the Diffusion Group’s latest Defining the In-Home CE and Network Ecosystem 2013 report.

The ownership of Smart TVs has roughly doubled over the last year, with 25 percent of broadband households owning at least one Smart TV, compared to 12 percent in 2011. Dedicated streaming devices on the other hand grew slower, inching up from 12 percent in 2011 to 14 percent in 2012.

Of course, one should note that owning a device isn’t the same as using it. Only 69 percent of Smart TVs are connected to the internet, according to the report, whereas one should assume that most streaming boxes are connected (safe for the ones used as paperweights).

The most popular device for internet video remains the game console, with 62 percent of broadband households now owning a next-generation game console such as the Sony PS3 or the Microsoft Xbox 360. Almost a fourth of the time spent with these consoles is spent on online video viewing.

Altogether, 56 percent of broadband households now have at least one TV connected to the Internet.

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