Deanna Brown, who was the CEO of Federated Media, has joined e-singles startup Byliner as president, the company announced Thursday.
Brown has a long history in the digital media industry. Before her time at Federated Media, she held executive roles at Scripps Networks Interactive, Yahoo (s YHOO) and AOL (s AOL). She was the CEO and cofounder of Inside.com, the founder of Gaming Industry News, and the cofounder of Condé Nast’s digital division, CondéNet, in 1995.
Byliner, which is based in San Francisco and was founded in 2011 by former Outside Magazine editor John Tayman, sells fiction and nonfiction e-singles individually and also offers subscriptions. The site also hosts a large library of content posted elsewhere and lets users follow their favorite writers.
“I really wanted to work with a startup again, using my experience in building and scaling promising new ventures, but I also wanted to be part of something I’m personally very passionate about,” Brown said in a statement. “I love the content business, and I hold great writers and their work in the highest esteem. I’m a huge reader and own five different digital readers. Byliner is a perfect fit — for both head and heart — and makes great sense at this point in my career.”