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iOS reading platform Readmill partners with digital marketplace Gumroad

Readmill, a Berlin-based startup that offers e-reading apps for iOS(s AAPL), has partnered with digital marketplace Gumroad to let authors sell ebooks directly through the site. The company also announced partnerships with Faber Factory and Firsty Group, which provide services for independent publishers.

Gumroad was founded by former Pinterest designer Sahil Lavingia in 2012 and aims to let anybody sell anything — whether it’s a song, a PDF, a video or a T-shirt — without having to set up their own store. The company has raised $8.1 million from Kleiner Perkins and Crunchfund, among others.

Readmill offers a clean, easy-to-use e-reading interface through its iPhone and iPad apps. Gumroad will let users selling ebooks on its platform add a “Send to Readmill” button that lets buyers send the ebook directly to their iOS device. (32 independent digital bookstores have also enabled “Send to Readmill.”)

“Reading should be an open and shared experience, for both authors and readers,” Gumroad’s Lavingia said in a statement. “Readmill and Gumroad will help authors make money doing what they love — writing — selling directly to their readership — so they can continue doing what they love: writing more.”

Separately, Readmill has partnered with Faber Factory, a U.K. based platform for independent publishers that is a joint venture between U.K. publisher Faber and Faber, U.S. publisher Perseus Books Group and Firsty Group, a U.K. company that helps publishers and authors sell ebooks directly. Readmill said these partnerships are part of its effort to “help independent publishers and retailers gain further traction and sell more books,” and says it is hoping to offer authors and publishers statistics on users’ reading data later this year.