Yesware’s goal in life is to help sales people close deals by tracking and gauging the efficiency of their email communications with customers. Was the message opened? When and how many times? Yesware sheds light on what too often becomes a black hole.
Now, it’s adding two new features to aid in that battle. Yesware Reminders lets the user set up a time in the future to check in with the recipient and that reminder will bubble up pertinent information about that prospect — how many emails were sent, when and where they’ve been opened, if they’ve been opened. That feature competes with options from Baydin and Followup.cc.
And Calendar Sync, as the name implies, lets users sync up appointments that are often scrambled between Google Calendar and Salesforce.com — a key concern given how many sales people use those applications. That feature competes with Appirio’s Cloud Sync.
Synching up email and appointments and tracking efficiency of outbound mail is a big business these days. GigaOM’s Jorden Novet recently wrote about Appmesh, a startup founded by Salesforce.com vets that’s also dedicated to helping sales people keep ahead of the email crush.
Boston-based Yesware, which is backed by Google Ventures and Foundry Group, claims customers including Gooddata, Hubspot, Groupon and Adroll.