Google TV (s GOOG) has long lacked one key feature: Free or fixed-price access to full episodes of shows the day after they air on TV. There is no Hulu Plus app for Google TV devices, and all the big broadcasters block the Google TV browser from accessing content on their websites.
But it looks like this may change soon: Google TV owners who visited NBC.com (S CMCSK) with the connected device have in recent days discovered a new splash screen, promising that “full episodes of this and other shows are now available for free” on Google TV.
The splash screen redirects Google TV users to Google Play, where the app is reportedly already being made available. However, users are reporting that it wasn’t listed as compatible with any of their Google TV devices — likely a precaution to prevent users from installing it on anything by development devices before it is officially announced.
The app also isn’t included in Google Play search results yet. But it seems like such an announcement could be imminent, given that the app and splash screen are already in place.
However, cord cutters in search for an easy way to watch NBC content for free on their TV shouldn’t get their hopes up too soon. It’s likely that NBC’s Google TV app is going to require authentication, meaning that users will have to log in with their pay TV credentials in order to watch. (One should note that Google TV owners have had the option to buy individual episodes of TV shows for some time.)
Google and NBC didn’t immediately respond when asked for comment for this article.