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Podcast: How Joey Coleman crowdfunded his work as a hyper-local reporter

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We’ve written about projects like Matter, which used Kickstarter to fund the creation of a new magazine for science writing, and high-profile bloggers like Andrew Sullivan who go directly to readers for financial support — but could a relative unknown in a small town use crowdfunding to build a business covering city hall and other local news?

Joey Coleman says yes. He has done not one but two successful Indiegogo campaigns to raise money to cover his home town of Hamilton in Canada, where he writes about everything from the local elections to fires and other breaking news.

In a multi-part podcast series leading up to our paidContent Live conference on April 17 in New York, we’ve been talking to people who are doing innovative things in media, and Joey Coleman is definitely one of those. He doesn’t have a background as a journalist — he is just a tech-savvy resident of a town where he believes that not enough is being done to cover local stories. After starting a blog and having a number of readers offer to pay him for his reporting, he decided to do some crowdfunding.

In our podcast interview, Coleman told me that he hopes to turn his crowdfunding efforts into a regular subscription model, and potentially even hire other reporters and photographers to help with the job of covering the news, streaming local council meetings, etc. — but unlike some of those with paywalls (including the major media outlets in his home town), Coleman says his content will always be free to the public. For more on Joey and his project, please have a listen.

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How Indie Game stayed indie and became a hit

Post and thumbnail photos courtesy of Shutterstock / wellphoto

2 Responses to “Podcast: How Joey Coleman crowdfunded his work as a hyper-local reporter”

  1. I think this is a great way to help local businesses advertise effectively again. You need to reach out to your local independently owned businesses and get them to sponsor you!

    I’m currently working several sites to help people shop local to help their communities rebound from the influx of Big-Box warehouses and chains that stop our shopping dollars from circulating and helping our local economy…

    If you need help, please feel free to follow our efforts at: and

  2. Bartolomeo Gb

    very interesting… crwodfunding is where its at!!
    we have just launched crowdfunding with a twist, we also allow people to raise interest and volunteers, other than cash, perfect for charities! its similar to crowdtilt but you can use it anywhere in the world! We are in beta so please give us feedback! projects are real though!