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Breakdown of Android tablet market shows small slates rule the roost

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The market for Android(s goog) tablets appears hotter for less expensive small slates than their bigger, pricier counterparts. On Friday, Animoca, a cross-platform app publisher of entertainment products for Android devices, shared its internal data of the Android tablet market. The figures come from Animoca users around the world for one month, ending March 20, with a sample size of 978,000. When figuring market share, the company assumes that 75 million Android tablets are in use.

Android tablet share

Animoca notes that there are numerous Android tablets that follow this list, but Samsung, Amazon(s amzn) and Google are clearly the bigger players here. Note that Google’s Nexus 7 is actually built by Asus, which has a few larger slates on the list.

Assuming Animoca’s data is representative of the Android tablet market at large, it shows the development of the trends spotted in late 2010: small tablets have some advantages over larger ones. The lower costs are surely a factor but the improved portability over their larger cousins could be influencing the market as well.

This actually could bode well for Microsoft(s msft) if it is indeed planning a smaller version of its Surface tablets. The current product line doesn’t appear to be making a huge dent in the tablet  or PC markets just yet. If the company can keep the costs down — Surface RT is too expensive compared to Intel Atom(s intc) Windows 8 tablets, in my opinion — while focusing the experience on touch-friendly applications, a smaller Surface could outsell its big brothers.

6 Responses to “Breakdown of Android tablet market shows small slates rule the roost”

  1. jnffarrell1

    A better headline would be ‘Mobile Users Prefer a Computer that Can Be Held in One Hand’. Couch Potatoes schlep 10″ tablets in backpacks and to coffee shops and pretend that ten inch tablets are better than Chrome Books.

    The lesson for Microsoft is copy Chrome Book, not Nexus 7.

  2. Two impressive new Android tablets include the new Novo 7 Venus for $149 — available in the U.S. through a site called TabletSprint — and compares closely to the Nexus 7 — featuring a Quad Core processor and 1280×800 HD IPS Screen, while also offering a 2-Megapixel rear camera, a MicroSD memory card slot, and an HDMI 1080p port; plus 3G internet connection through its USB port, all of which aren’t featured on the Nexus 7.

    Also launched recently by the same manufacturer is the Novo 10 Hero II – a Full Size, 10.1 inch tablet for only $219 that also features a Quad Core processor and a 1280×800 IPS screen, along with 16GB memory, a strong battery (8000 mAH), front and rear cameras, a MicroSD memory card slot, Android 4.1 Jelly Bean OS, Google Play installed – with access to 400K+ software Apps, a MicroUSB port for connection to printers and other electronic devices, HDMI – to view personal videos and download movies to watch in full 1080p (HD) on to a large screen TV, WiFi, and an option for 3G/4G connection. The site TabletSprint also offers a Compact Case with built-in Keyboard for both tablets for around $25, which easily transforms a tablet into a mini-laptop.

    Both tablets are made by Ainol Electronics — which won runner up for “Best Tablet of the Year” 2012 at the Consumer Electronics Show (CES) — and TabletSprint also offers $25 in Bonus Apps; as well as features a promotion with a free 500MB monthly Data plan for 3G internet access that includes a free 3G USB adapter.

  3. there has been this big disconnect when it comes to pricing and costs concerning tablet sizes. 9 to 10 in tablets are prices double or more that of 7 in tablets with similar internals. another way to look at this is that $200 – $300 tablets are the ones selling.

    it reminds me of the netbook craze and crash. when they were significantly cheaper than full size laptops people were buying netbooks like crazy., than full size laptops came down in price and people stopped buying netbooks.

    i bet a decent quality 10 in android tablet for $200 to $250 would sell like crazy.