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As Digg prepares to launch its own alternative to Google Reader — which is set to shut down on July 1 — the site surveyed about 17,000 Google Reader users to find out how they use the RSS service. Digg has gotten 8,000 responses so far, and the company posted some results on its blog Thursday.
One stat that sticks out is that 80 percent of respondents check Google Reader “many times a day,” and 40 percent subscribe to over 100 feeds. “This is a product for power users,” Digg concludes, “and we’ll need to make sure we have some serious infrastructure in place to support that kind of usage for launch.”
The survey also finds that most respondents use Google Reader for both work and non-work stuff, suggesting that while this is definitely a product beloved by journalists, they aren’t the only ones using it. (In fact, more respondents said they use Google Reader for “play” alone than for work only.)
And while over 40 percent of respondents haven’t actually switched over to a replacement RSS service yet (maybe they’re waiting for Google to change its mind), it appears that those who have either switched or are now testing another reader are going with Feedly, both on desktop and mobile:
That’s borne out by the fact that Feedly added three million new users in the first two weeks following the announcement of Google Reader’s death. And while Digg seems pleased to note that it’s early and people “have yet to settle” on a Reader alternative, Feedly’s success thus far may be a stumbling block for companies that take awhile to launch their product. On the other hand, if many people are sticking with Google Reader until the bitter end, companies like Digg have at least a couple of months to roll out an alternative.