Blog Post

B&N rebrands PubIt! as Nook Press, and adds new features to make self-publishing easier

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Barnes & Noble (s BKS) has rebranded its digital self-publishing platform, PubIt!, as Nook Press, and has added some new features that aim to make self-publishing an ebook faster and easier. The company aims to compete with Amazon’s KDP (s AMZN) and other self-publishing tools.

B&N Nook MediaNook Media’s primary new feature, developed in partnership with FastPencil, is a tool that allows authors to write, format and edit, and preview ebooks directly in a web-based platform (see image at left). “It’s an end-to-end solution, from content creation to reaching the customer,” Nook Media’s VP of digital content Theresa Horner told me. “What we are trying to do here is make self-publishing simple. You can come to the product, write, edit and publish into EPUB without ever knowing any bit of technology.” Authors who already have their title as a Microsoft (s MSFT) Word file upload it, preview it as an EPUB and can sell it right away.

Barnes & Noble has also added a “quick start” option that lets authors test the product without entering all their vendor information at the start. And authors can “safely and quickly invite their network of friends and editors to read and comment on any NOOK Press project in a secure environment.”

Royalties haven’t changed: Ebooks can be priced between $0.99 and $199.99. Those priced between $2.99 and $9.99 get a 65 percent royalty, while those priced under $2.99 or above $9.99 receive a 40 percent royalty. By contrast, Amazon’s KDP pays a 70 percent royalty on most ebooks between $2.99 and $9.99 and a 35 percent royalty on those under $2.99 or over $9.99.

Nook Press is currently only available to authors in the U.S., though they can opt to sell their titles in the U.K., the only other country where Nook operates.

Barnes & Noble says that self-published titles now represent 25 percent of Nook ebook sales every month, and thirty percent of Nook customers purchase self-published content each month. The company wouldn’t share exact user numbers, but said “tens of thousands” of authors and publishers use PubIt!, publishing “hundreds of thousands of books.”

5 Responses to “B&N rebrands PubIt! as Nook Press, and adds new features to make self-publishing easier”

  1. charlestonmissouri

    Hello Ms. Owen, a couple of years ago I had my eBook “The City That Works: Power, Politics and Corruption” published on Pubit, but I can’t seem to track it now. Can you please help?


    Dennis Moore

    [email protected]

  2. Andrew Malkin

    Laura–Anyone test drive the tool that you are aware of? Just wonder how intuitive and easy it is…Also, why doesn’t Nook Press match KDP’s royalty structure and can you sell your KDP titles abroad for more global reach than Nook Press (UK and North America only)? Good data on the end about their sales of self-published titles.

  3. Be careful of these “end-to-end” cloud solutions…after testing Inkling, I realized what you created within that system, stays there (at least for now). Be sure you read those damn boring EULA. I’m starting to worry about all things on the “cloud” what you put out there may never be yours again.

  4. Strategically, it’s a smart move — it goes to an area of the self-publishing value chain where Amazon has no presence (composition/editing/epub creation), and there are a mish-mash of poorly integrated solutions that authors currently depend on.

    The questions for Nook Press:
    * Will the online platform deliver for authors? That is, will it work as promised in terms of the editing features and deliver quality epub files?
    * Can Nook Press convince people to give up their current toolsets/processes (Word, email, Google Drive, Scrivener, etc.) and switch to Nook Press?

    Ian Lamont
    Publisher, In 30 Minutesâ„¢ guides