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A new iPhone may be on track to arrive this summer

Apple(s AAPL) is reportedly planning to start production on the next generation of the iPhone sometime in the second quarter of 2013, according to a report in the Wall Street Journal. That means production could start anytime from today through the end of June. Apple has made a new iPhone every year since 2007, so the start of production of a new model isn’t a surprise. However, the timing would suggest a launch of the latest iPhone some time this summer — less than a year after the iPhone 5 arrived.

According to the report, Apple has two different phones in production, the follow-up to the iPhone 5 and the long-rumored low-cost iPhone:

At the same time, Apple continues to work with its manufacturing partners in Asia on a less expensive iPhone that could be launched as soon as the second half of this year, these people said. The four-inch device will likely use a different casing from the higher-end iPhone. Apple has been working on different color shells for the phone but its plans remain unclear.

Summer iPhone launches were tradition from the very first iPhone model launched in 2007 through the iPhone 4 in 2010. But for the past two releases Apple has launched its most important product in the fall, which has resulted in gigantic iPhone sales coinciding with the traditional holiday shopping period.

Should this device does launch in the summer, it still won’t be clear for quite a while after if Apple is simply returning to its former annual mid-year release schedule for the iPhone, or if it’s moving toward a release pattern like what we saw with the iPad in 2012: a new iPad 3 model in March and a new iPad 4 in October.

However, if two devices do arrive this year, we could be looking at a strategy that we haven’t seen yet from Apple: multiple new iPhones arriving during the same year period and in different price categories.

6 Responses to “A new iPhone may be on track to arrive this summer”

  1. Apple Please!!! Let me use my iPhone 5 at least for a year before you take out another one… they do not know how frustrating it is to buy a product and in a few months and is already outdated. That’s what I really hate from Apple.

  2. hundoman

    So will it come with a Lighting 2.0 adapter so everyone has to buy new Apple only adapters to connect their new iOS products to things. I mean it only makes sense for Apple to make even more money from the iOS marketplace via a new adapter every year or so.