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Podcast: Why the digital age needs an effective content licensing strategy

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Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social media could play a role in improving digital content licensing, key tools in this space, and the impact on publishers and journalists.

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Stitcher Radio

Host: Adam Lesser
Speaker: Paul Sweeting

  • Why content licensing hasn’t historically played a bigger role
  • Could social media nurture a business model around licensing
  • Key tools/startups in the licensing/syndication space
  • The legal context
  • What needs to happen going forward to create a syndication business
  • Impact on publishers and journalists

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