Uservoice introduces Touchpoint Toolkit for in-app engagement

0 Comments

Uservoice, the online support and customer engagement company, has announced Touchpoint Toolkit, an in-app engagement toolkit for app developers.

As part of the release, Uservoice is introducing SmartVote:

“SmartVote is a new experience that we’ve built in order to leverage user feedback in a more meaningful way. Users choose between two previously suggested ideas and subscribe to updates on the ideas they’re interested in — all in a fun game-like format.”

It’s long been understood that pairwise comparison is a good way to establish which of a list of choices are more attractive, a much more effective technique than presenting the list and asking people to rate them or order them.

SmartVote accomplishes this in a simple model. First, users are shown two leading ideas:

sv1

Then, after selecting one, users are presented with more information and they can select that choice or go back:

sv2

Users can opt to follow ideas they are interested in.

sv3

Other aspects of the toolset include capturing sentiment analysis and providing help and feedback. And since it’s now offered as a toolkit, developers can choose how much of the suite to apply and where in their own app to integrate which capabilities.

I still think that we will be seeing a lot of SmartVote over the next few years.

And this is part another trend, too: social components that developers can add into apps, like Dropbox Chooser.

Comments are closed.