Blog Post

Jawbone brings its UP fitness bracelet to Android, returns to Europe

Nike (s NKE) might not be interested in making its Fuelband fitness app Android-friendly (for now). But Jawbone isn’t going to leave Android-bearing health tracking enthusiasts in the lurch.

Four months after releasing its new Jawbone UP fitness band and iOS app (S APPL), the San Francisco-based company announced on Wednesday that it had launched an app for Android (s GOOG).

“Everyone wants to improve upon themselves; we’ve found this to be a fundamental human desire, no matter where a person is starting from or what they want to achieve,” Travis Bogard, Jawbone vice president of product management and strategy, said in a statement. “Today marks a big step toward our commitment to help people establish a basis for behavior change by bringing UP to everyone who wants to live better lives.”

As competition ramps up among companies bringing quantified self-type gadgets to the market, it makes sense that Jawbone doesn’t want to leave Android fans (a sizeable share of smartphone users) without an app of their own. Jawbone’s UP, Nike’s Fuelband, the Misfit Shine, as well as devices from Fitbit (see disclosure below), Striiv and FitBug all promise wannabe fitness enthusiasts different levels of activity tracking and they all would love to be the stewards of the growing mounds of fitness- and health-related data. Neither Jawbone nor Nike has shared the number of people using their fitness bands but about one year after launching, Nike said that 11 million people were a part of the Nike+ community.

In addition to launching on Android, Jawbone also said that it had returned to Europe (the company offered its initial UP band in the US and Europe as well).

Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

2 Responses to “Jawbone brings its UP fitness bracelet to Android, returns to Europe”

  1. Being anti-Apple myself, and a smartphone user. This Jawbone Up and App are somethng that interest me greatly. Since working in a job takes up a lot of time, soemthing that can help make my life a bit more healthy …it something that I’m going to check out!
    Thanks for the topic and @Shiggity for the current comment.

  2. Shiggity

    People need to look at the numbers and stop designing for Apple first. Android has more users by a wide margin currently. That margin is only going to get bigger as long as Apple keeps hoarding cash and Samsung keeps destroying them with better phones.

    I know this sounds whiney, but I really don’t think you can get away with a 4 month layover in operating systems in the current market and be successful. People now expect immediate compatibility out of the gate.

    But this product is pretty awesome. Gamification and social media integration is just a solid approach for anyone to take.

    I’d like this even better in watch form, which I think is what most of the ‘smart’ watches will be.