Google’s Babble: It’s a great idea

Social Media

Google is looking to bring all its communications products into a single product, Babble, according to a report in Geek.com.  When asked to comment, a Google spokesperson declined to speculate on rumors. The report goes on to outline:

Google’s got a huge communication problem right now. If you take a look at all of their services, you’ll find a series of communications platforms that don’t interact with each other very well, if at all. Google Talk, Hangout, Voice, Messenger, Chat for Drive collaboration, and the pseudo Google Talk for G+ all function just a little differently from one another. The only two to really function together are Google Talk for Gmail and G+, but ask anyone using the two systems and you’ll hear just how bad things are right now. There’s not an easy fix for the situation, but a cross platform solution would enable Google to overtake platforms like iMessage and BlackBerry Messenger in one sweeping gesture. According to multiple sources reporting separately to Geek.com, this service is being called Babble, and it’s being built fresh from the ground up to solve these problems.

If this is true, then I think it is a capital idea, and I’m glad to see Google finally getting around to this kind of thinking. About two years ago, I wrote How Google can beat Facebook. No, it’s not on the web, where I proposed that Google should build a Babble-like service.

…instead of getting bogged down by the old-fashioned notion of communication – phone calls, emails, instant messages and text messages – it needs to think about interactions. In other words, Google needs to think of a world beyond Google Talk, Google Chat and Google Voice. To me, interactions are synchronous, are highly personal, are location-aware and allow the sharing of experiences, whether it’s photographs, video streams or simply smiley faces. Interactions are supposed to mimic the feeling of actually being there. Interactions are about enmeshing the virtual with the physical. Google has access to real-world intimacy – the mobile phone address book – thanks to Android OS. All it has to do is use that as a lever to facilitate interactions. Ability to interact on an ongoing basis anywhere, any time and sharing everything, from moments to emotions – is what social is all about. From my vantage point, this is what Google should focus on.

Looks like they listened. Hey Vic, next time you are paying for coffee.

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