New Relic moves ahead with mobile-app performance monitoring

Application performance management player New Relic, running on a recent $80-million round of funding and aiming for a 2014 public offering, is adding support for native Android (s goog) and iOS (s aapl) mobile apps, showing further evidence of the importance of mobile devices for business.

The approach differs from the application performance management for mobile devices available from Compuware (s cpwr) and Hewlett-Packard, (s hpq) as “they’re generating fake mobile loads in order to tell you how a fake mobile app is doing,” said Jim Gochee, senior vice president of product at New Relic. Compuware disputes Gochee’s claims, saying in a Thursday statement that its application performance monitoring software lets users monitor actual end users’ experiences on mobile devices. Still, New Relic responded by saying “New Relic is the only vendor with monitoring technology on the mobile device that can capture real-time data for every user and every version of the mobile app.”

With its mobile monitoring abilities, New Relic also differentiates itself from fellow application performance management vendor AppDynamics, which has been on a capital-raising spree of its own.

New Relic’s new mobile app support highlights the importance of smartphones and tablets in the cloud computing revolution, for consumer and enterprise applications alike. And the trend will likely persist. Forrester Research (s forr) projects¬†sales of mobile devices¬†will keep growing. A 2012 Pew Research Center survey found that 25 percent of kids aged 12-17 use their phones — as opposed to PCs — as their primary means of accessing the internet. That figure is 15 percent for adults. In other words, mobile apps could become the main route for customers to communicate with businesses. That’s why providing better monitoring for them is a smart move.

This story was updated on Thursday to add comments from Compuware and New Relic.