Egnyte opens up cloud options for its storage service

Choice is becoming a big deal in cloud storage. Even customers with hybrid cloud implementations want to be able to pick the “back end” cloud that’s best for them.
That’s why Egnyte, which already lets customers store their stuff on premises or in Egnyte’s cloud, will now let customers tap Amazon(s amzn) S3, Google(s goog) Cloud Storage, Microsoft(s msft) Azure and NetApp(S ntap) Storage GRID as well.

egnyte external storage setup

The Mountain View, Calif. company has always maintained that companies want to be able to keep some their files and other digital paraphernalia within their own data centers and some in external clouds. But till now external clouds consisted of its own considerable infrastructure — the company has 9 petabytes worth of cloud running out of data centers in northern California, Asheville, N.C. and Amsterdam.

But, as we all know, latency is an issue in cloud world, so the addition of these massive third-party clouds, which run out of data centers around the world,  might appeal to companies with far flung offices.

Egnyte is focusing more on enteprrise accounts and claims some big ones, including a large advertising agency for which Egnyte manages 125 TB worth of storage, according to CEO Vineet Jain.

The company, with about 159 emplioyees worldwide, brought in $16 million in Series B funding last summer from Google Ventures and others, bringing total venture backing to about $32 million.

Jain said he sees the pace of cloud storage adoption picking up and fast.”Last year we got one or two requests for proposals a month and now we get three to four per week. People have budgeted for this, they’re now comfortable with it. In 2007 or 2008 we’d bring on 10 TB every 15 days and now we add as much every 48 hours.  There is just a deluge of data and people need to deal with it.”

The new EgyntePlus is available now. The market may be booming but so is the number of competitors. Box is very aggressive in targeting enterprise cloud storage market as are Panzura, Nasuni, OwnCloud and other companies including legacy storage giants EMC(s emc). And, don’t forget that the big cloud guys — Google, Microsoft and Amazon — have their own enterprise storage plays.