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Summary:

In a wide ranging interview at the SXSW festival in Austin on Saturday, entrepreneur Elon Musk talked about his crazy life bringing the world life on Mars, electric cars, and solar rooftops.

Tesla CEO Elon Musk

Elon Musk — the CEO of Space-X and Tesla and Chairman of SolarCity — says he has a New Year’s resolution to have more fun. But in the meantime, there’s arguably not an entrepreneur alive today that thinks as big about solving global problems, has made as much money off of those solutions, and has such an appetite for risk, as Musk

During a wide-ranging interview with former Wired Editor Chris Anderson at the SXSW Interactive festival in Austin on Saturday afternoon, Musk talked about hair-raising attempts to troubleshoot a spaceship, showed off a video of a test landing of a reusable rocket, discussed his one regret from the Tesla incident with the New York Times, and talked about how he once considered buying missiles from Russia.

On his one regret from the New York Times review incident:

Musk said that the only thing he regrets from the interaction with the New York Times over the publication’s negative review of Tesla’s Model S, was that he never posted his own rebuttal of the New York Times’ rebuttal. Musk says he wrote a response to the New York Times’ journalist, which noted that he thought that the writer had committed a “low-grade ethics violation” and sent it to the New York Times’ editor, but he never published it himself.

Musk said he wanted to make it clear that he thought the writer had not “acted in good faith.” He also said he still might publish the response.

On spaceship anxieties:

Last Sunday SpaceX’s spaceship Dragon was able to connect with the International Space Station and delivered cargo to the astronauts on board. But before that connection happened, the spaceship suffered from a problem which Musk gave details of during the interview.

Basically three of the spaceship’s four thrusters stopped working, leaving the spaceship essentially floating in space, and the team couldn’t figure out why. Eventually the team used a pressure system to jolt the Spaceship and give it “the equivalent of the heimlich maneuver,” said Musk. That finally worked and all three thrusters started working again. Musk called the experience “extremely nerve wracking,” and said “that was hard core. I never want to go through that again.”

On testing reusable and landing rockets

Musk showed off a video, which he says was shown to the world for the first time at SXSW, of SpaceX testing a rocket that can launch and land in the desert. The video showed, to the tune of the Johnny Cash song Ring of Fire, a 10-story high rocket launch and then shortly after land back in place still in the launch position. The rocket had a tiny Johnny Cash cowboy on the side.

Traditional rockets launch but don’t land. And Musk says that to make interplanetary travel financially feasible rockets need to be built to land successfully. All other vehicles are reusable and can start and stop without having to be replaced, said Musk, adding, imagine if you were watching Star Trek and the Enterprise was replaced every time.

On his biggest mistake:

In response to a question about what his biggest mistake in life has been, Musk said that he has routinely made the mistake that talent always trumps personality when it comes to people he works with. He said he’s put too much weight on it being just about the brain, when having a good heart is very important. It’s a mistake he said he has made many times.

On trying to buy intercontinental ballistic missiles from Russia:

Musk says that back in 2001 and 2002, when he was just starting to get into the idea of building tech for space travel, he traveled to Russia three times trying to figure out how he could buy Russian intercontinental ballistic missiles to aid his idea. He says when he got back from his third trip he started to realize that his original premise to use that technology, and work outside of the U.S., was wrong. “The U.S. is a nation of explorers,” says Musk.

Musk also says he originally wanted to launch a spaceship to Mars that could crash into the planet and germinate a kind of greenhouse, and that he wanted to do such a stunt to help NASA increase their budget to travel to Mars. He said he had looked onto the NASA website and saw no section for Mars travel, and at first he thought maybe it was hidden somewhere.

On what he is most concerned about:

Musk says he will be very disappointed if humanity doesn’t land on Mars in his lifetime. “That’s the thing I’m most concerned about.”

On managing to have a family at the same time as his crazy life:

Musk says he does email on his phone while he spends time with his five kids, and says that’s how he’s able to spend time with them and run two companies. In response to that, interviewer Anderson said that he wasn’t able to do such a thing as it’s negative for both the email and the kids.

Other fun stuff:

  • “Its fun to gamble as long as you are the house,” said Musk.
  • People Musk admires: Founding father Benjamen Franklin, Google co-founder Larry Page, Amazon founder Jeff Bezos.
  • “My buddies from PayPal saved my butt,” said Musk, in reference to when Peter Thiel and the Founders Fund backed SpaceX in a crucial time before its successes.
  • “Don’t compete with China on a commodity product,” said Musk referring to the failure of solar companies like Solyndra.
  • “I would like to die on Mars, just not die on impact on Mars.”
  1. Zachary Jeans Saturday, March 9, 2013

    “I would like to die on Mars, just not die on impact on Mars.” ~ Elon Musk. Love it. Thanks for synopsizing the interview Katie.

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  2. “The rocket had a tiny Johnny Cash cowboy on the side.”
    Actually that is a full-size mannequin. It gives the scale of the vehicle – like a Boeing 737 hovering on its nose on a column of fire. Epic!

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    1. Just gonna say it again, just reading what Broder wrote, no logs, just his own words:
      1) Tesla, ahem, “told” Broder to unplug his car when it said 32 miles and he had to go 61.
      2) Broder complied with their “advice”.

      How is this not fishy? How is this not either foolish or in bad faith? How does this not color the whole article?

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      1. I didn’t mean that as a reply. Meant it as separate comment :-P

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  3. Elon Musk is a great statesman ripe for the US Space Age of today. He has realized his dreams in exploiting the Internet through founding his Billion dollar company PayPal, in promoting sustainable energy production like through his company SOLAR CITY, his promotion of sustainable energy consumption like through his all electric car company TESLA and his vision to promote space travel through his company SPACEX and is making progress successfully by leaps and bounds.
    Elon Musk made his first fortune selling PayPal to eBay in 2002. Now NASA is using his SpaceX to resupply the International Space Station while shares of his Tesla electric car company gained 10% last year. Next up: SolarCity, run by Musk’s cousin Lyndon Rive, wants to put solar panels on your home (except not for my home in Garland Texas USA because my local Utility company does not provide the appropriate solar rebates!).

    SpaceX CEO Elon Musk at the House Appropriations Texas Published Mar 8 ’13
    https://www.youtube.com/watch?v=qhVNOYz5ciwSpace
    Exploration gets private with SpaceX Dragon Published Mar 5 ’13

    SpaceX Hatch Opening of CRS-2 Dragon on ISS Published Mar 4 ’13

    SpaceX Elon Musk’s view from Mission Control Published Feb 28 ’13

    SpaceX CEO Elon Musk – Europe’s rocket has no chance Published Nov 20 ’12
    https://www.youtube.com/watch?v=on6pzefo4t8
    SpaceX boldly looks to blast millions of people Mars Published May 3 ’12
    https://www.youtube.com/watch?v=svzXxuQIKlc
    SpaceX Next – Falcon Heavy Press Conference April 2011

    A Pioneer in Space and On Earth
    http://www.cnn.com/2012/06/10/opinion/mccray-elon-musk/index.html CNN, June 11, 2012
    SpaceX: Entrepreneur’s race to space
    http://www.cbsnews.com/8301-18560_162-57438584/spacex-entrepreneurs-race-to-space/ CBS 60 Minutes, June 3, 2012
    The Colbert Report: Elon Musk
    http://www.colbertnation.com/the-colbert-report-videos/341483/july-28-2010/elon-musk The Colbert Report, July 28, 2010

    Elon Musk Profiled: Bloomberg Risk Takers: Video – Bloomberg Uploaded Jan 2013http://www.youtube.com/watch?v=CTJt547–AM”Bloomberg Risk Takers” profiles Elon Musk, the entrepreneur who helped create PayPal, built America’s first viable fully electric car company and started SpaceX …

    National Geographic: Megafactories TESLA Model S (English) Uploaded Jan 2013http://www.youtube.com/watch?NR=1&v=VUgDcA1pZAM&feature=endscreen

    2013 TESLA Model S – The quickest Sedan Built in America http://www.youtube.com/watch?v=AOdsTuaJEfc&list=PL2CC76D636F09E03D

    Elon Musk – Presentations
    An Evening with Elon Musk and Alison van Diggelen Uploaded Feb 2013 http://www.youtube.com/watch?v=AHHwXUm3iIg
    The future of Energy & Transport Uploaded Nov 2012 http://www.youtube.com/watch?feature=player_embedded&v=pKHyZxSCseE#!
    Interview with Elon Musk Uploaded Sept. 2012 http://www.youtube.com/watch?v=g92rP1Mi_oQ
    Fireside Chat with Elon Musk Uploaded July 2012 http://www.youtube.com/watch?v=uegOUmgKB4E
    National Press Club Luncheon with Elon Musk Uploaded Sept. 2011 http://www.youtube.com/watch?v=xrVD3tcVWTY
    Chairman’s Forum Uploaded April 2011 http://www.youtube.com/watch?v=0UNCdh05ck8
    Elon Musk at the Daily Show with Jon Stewart Apr 2012 http://www.thedailyshow.com/watch/tue-april-10-2012/elon-muskhttp://www.thedailyshow.com/watch/tue-april-10-2012/exclusive—elon-musk-extended-interview-pt–2

    Time Magazine: 10 Questions – Elon Musk Uploaded July 2010http://www.youtube.com/watch?v=UwT3Y0lkYaQ

    Pricing is important. Suggestion: Why don’t all TESLA Model S YouTube Videos say UPFRONT that this car is about $90,900 direct from Tesla. The most economic model (Model S 40kWh) can be had for just over $50k with 160 mile range. Chevy Hybrid VOLT publicizes its price at $32K with just an EPA estimated 38 mile range. TESLA Model S 40kWh 160 mile range range beats VOLT, LEAF & others .. anyday!

    TESLA Model X Official Reveal Uploaded Feb 2012 Reservations for TESLA Model X is open at TeslaMotors.com for 2014 delivery. http://www.youtube.com/watch?v=u0I7dByeTt4
    TESLA Model X Crossover unvieled – Autoweek TV Uploaded Feb 2012

    PopularMechanics.com: Elon Musk Panel BTA 2012 Uploaded Jan 2013

    Ajay Jain
    ajain31@gmail.com
    Twitter: @ajain31
    1209 Creekwood Drive
    Garland TX 75044-2421
    Phone 972-675-8178
    Mobile 214-207-9781

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