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David Cross: Arrested Development on Netflix is going to redefine what TV can be

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The fourth season of Arrested Development, which is coming exclusively to Netflix (s NFLX) in May, won’t disappoint fans, said actor David Cross in an interview with The Hollywood Reporter Thursday. If anything, producing the show for Netflix, which is going to release the entire season at once to facilitate binge viewing, helped show creator Mitch Hurwitz to push the creative envelope, he argued:

“What Mitch did and how he’s able to tell the story through the Netflix model — I think it’s going to redefine what television can be and stories can be and how they’re presented.”

Cross added that the result will be “historical,” and that it will be remembered for decades.

That sentiment was echoed by Hurwitz himself when he talked about working with Netflix at the Dive Into Media conference earlier this month. Being able to ignore ratings and build story lines that strech across a number of episodes will make for more interesting TV, Hurwitz argued: “We are encouraged to make a more interesting show as opposed to flattening it out.”

Image courtesy of Flickr user mecredis.

12 Responses to “David Cross: Arrested Development on Netflix is going to redefine what TV can be”

  1. realjjj, House of Cards is a solid show with potential. Spacey’s performance was great and the writing was good. But House of Cards doesn’t have Mitch Hurwitz and last time I checked Cross is a harsh critic of bullshit. If he thought the show was a pathetic cough of the past he wouldn’t have said it.

  2. BrewerT

    I cut the Tv cord over a year ago. Netflix is my goto service along with Amazon and the antenna. House of Cards is a great show. I applaud Netflix for making the cable “dinosaurs” sit up and take notice. The content studios better take notice as well

  3. willceau

    I cut the cord about 20 years ago and have gone from not really watching any thing to snowy reception to renting tapes to renting disks on Netflix back when they only had one distribution center to the streaming service. Netflix developing their own content is great, and more power to them! Their streaming library can be a little sad resembling the direct-to-video bowells of a Blockbuster store, and their search function could be improved particularly on the Roku, but I still find stuff to watch. Netflix producing their own programs is a nice bonus to the service. It’s 8 bucks a month – what’s not to like?

  4. I agree. In a day when more and more people are cutting the cable TV umbilicus for more customizable platforms, exclusive content like Netflix’s Arrested Development gives people just one more reason to sharpen their scissors.

    Chris Woolsey

  5. I think a problem Netflix has yet to confront is how to exploit the content in the same way AMC gets another hour of programming from The Walking Dead with The Talking Dead. Granted, there revenue models are very different, but I think there is a lack of imagination if this is the best they can do.

    • Most problems with Netflix are content related. There is not a whole lot they can to do about it … except this. I didnt watch House of Cards – yet. My wife did. She loved it and loved being able to binge watch it. So did a guy I know.

      I think this is great for 2 reasons. A new type of content (or at least in a place it will work) and new content that Netflix doesn’t have to fight other media companies over.