Taboola, a video recommendation engine that’s used by sites like CNN and Bloomberg, has raised $15 million in its fourth funding round, bringing the company’s total funding to $40 million. The round was led by Israeli VC firm Pitango and included participation from previous investors Evergreen Venture Partners, WGI Group and Marker. Marker had previously led a $10 million funding round six months ago. Taboola is headquartered in New York but has a data center in Israel.
Taboola founder and CEO Adam Singolda said the company will use the funds to fuel growth and expand internationally. Taboola now works with 1,000 sites, and the company claims it serves over 1.5 billion recommendations a day and that 200 million people see Taboola recommendations every month. 70 percent of that traffic comes from the U.S.