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More details emerge about scope of Apple smart watch project

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Just as Apple(s AAPL) has come under increased pressure from shareholders for more product innovation, more details are leaking out about a new device the company is said to be working on.

Following reports earlier this week that Apple is working on a smart watch that runs iOS, Bloomberg reports it has heard a few more details about the project. Apple has 100 people working on the device, according to sources who are not named. Those people include marketing, software and hardware people within the company.

Specifically, Bloomberg names James Foster, who is senior director of engineering, and Achim Pantfoerder, a program manager, as two people who are working on making a wearable device.

Bloomberg’s report tracks with what the New York Times and Wall Street Journal wrote earlier this week. Those stories referenced a “watch-like” device made of curved glass that would run iOS. But Bloomberg’s story reporting the size of the team indicates the project may be further along than simple “experimentations” as previously reported.

Apple’s stock has dropped in the last few months as shareholders have become worried that demand for the iPhone and and iPad may be slowing. But speculation is building that Apple is working on a wearable device, something that could be a companion or standalone device to interact with other Apple mobile products. Wearable computing is expected to be a $1.5 billion market by next year.

18 Responses to “More details emerge about scope of Apple smart watch project”

  1. Not an EE

    As pictured and described, it’s a pretty obvious fake. There’s no way Apple would make something so big and unwieldy, and use the exact same UI as a much larger device. There’s also no way Apple has “a team of 100 people” working on it, unless you count everybody working on shared projects like Darwin, Cocoa, etc., as part of this ‘team’. Top companies like Apple and Google always have much smaller teams than anybody expects — 10 or maybe 20.

  2. Two things about the watch… If they Apple is moving into watches, then the expansion of phones and tablets must be largely over. Second, many people have dropped needing watches because they have a cell phone that shows the exact time. It sounds like another version of the iPod.

  3. How about Apple spend a little time and effort to upgrade their Mac Pro Tower computer which hasn’t been really upgraded since 2010 and it is the only real computer they make anymore. No other Mac is even upgradable or allows you to add ram after you purchase it.

    Oh well this watch is only more proof that Apple is just a consumer products company.

    I bet you it will take a $50 dollar Apple only cable to charge the device instead of a micro USB cable that everyone else uses and is basically $2 dollars or less.