Pinterest is raising a funding round that would put the company’s valuation between $2 billion and $2.5 billion, the Wall Street Journal reported Tuesday, noting that the talks aren’t yet finalized.
Pinterest allows users to bookmark images across the web and post them to personal boards, then share and like people’s photos to create virtual pinboards. The company was a stealthy startup success, and most recently raised a funding round of $100 million in May 2012 that put its valuation at $1.5 billion. That round was led by the Japanese site Rakuten, along with Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital.
A Pinterest spokeswoman said the company has no comment on “speculation or rumors.”
Speaking at GigaOM’s Roadmap conference in November, Pinterest CEO Ben Silberman talked about how the company has appealed to a variety of people who aren’t necessarily early tech adopters in New York and San Francisco, although they didn’t necessarily set out to capture any particular user:
“When we built Pinterest, we didn’t build it with a specific demographic in mind,” Silbermann said. “We built it for ourselves.”