Research in Motion (s rimm) executives delivered what was probably the most important product presentation in the company’s history Wednesday. After years of struggling in the wake of Apple’s iPhone launch to come up with an answer to a product that changed the world, RIM is finally ready to unveil its BlackBerry 10 handsets, the first RIM devices to use a modernized mobile operating system.
I described the morning’s events as they unfolded here. I’ll have more coverage soon, but for a preview, check out my story earlier this week, “After a rise and fall, BlackBerry 10 is RIM’s last, best comeback attempt.” And for the early peanut-gallery reaction to RIM’s (now known only as BlackBerry) announcements, check out this story.
These were the highlights:
- Research in Motion will now be known simply as BlackBerry, according to CEO Thorsten Heins.
- Two BlackBerry 10 handsets were shown off: the touchscreen Z10 and the QWERTY keyboard Q10
- Some interesting features such as BlackBerry Hub, Story Maker, and others were shown off. 70,000 apps will be available.
- The Wall Street Journal is reporting that the phones won’t be available until mid-March in the U.S. They’ll be available in other countries much sooner, with the U.K. able to purchase the devices tomorrow.