Windows Phone makes gains in EU, passing BlackBerry in late 2012


Windows Phone(s msft) hasn’t quite been the success story that Microsoft(s msft) may have hoped, as Android(s goog) and iOS(s aapl) continue to dominate the smartphone scene. Two recent news bits offer some positive news however. Last week, Nokia (s nok) said it sold 4.4 million Lumia handsets in the last quarter of 2012. And on Tuesday, Kantar WorldPanel ComTech noted that Windows Phone outsold BlackBerry devices in the EU, reaching 5.4 percent of all sales in the region for the 12 week period ending on Christmas.

Indeed, according to Kantar’s data (PDF) — the firm doesn’t provide information about the report methodology — Windows Phone posted large percentage sales gains over the year ago period in various EU regions:

  • Great Britain: 5.9 percent, up from 2.2 percent
  • Italy: 13.9 percent, up from 2.8 percent
  • Spain: 1.8 percent, up from 0.4 percent

Overall, the gains appear to have come at the cost of both BlackBerry(s rimm) and Symbian devices. The latter is to be expected as Symbian sales have understandably taken a nose dive since Nokia transitioned to Windows Phone starting in February, 2011. As far as BlackBerry sales dropping: That could be due to Research In Motion using 2012 to reset its management team and product focus, sacrificing handset innovation in the process last year.

While this is a bit of good news for Microsoft’s Windows Phone, it could well be temporary. My thought a year ago was that Windows Phone would surpass BlackBerry market share by the end of 2012. Perhaps in a few regions I was right, but I expected Windows Phone’s gains to be more widespread.

Instead, Research In Motion has stayed alive and is preparing itself for another chance to be the third horse in the smartphone platform race. On Jan. 30, the company will introduce the all-new BlackBerry 10 software and new hardware to go with it. Microsoft’s small win here may be short-lived as a result.



Why the story keep focus only increased Windows Phone sales figures on certain markets? It does not provide any data how the rivals has performed on the markets.


Windows Phone is quite good. I think they will be on par with IOS and Android very soon. Check out my review of Windows Phone 7.8


I have an iPhone 5 but I’m going to switch to BlackBerry Z10. Already preorder my phone from Rogers! Can’t wait.


The Blackberry bit is hardly surprising. Anyone who still has BB and wants to continue to use BB would be crazy to not wait just a little longer for the new BB10 phones, given how long it’s taken to get this out. It will be interesting to see how Win Phones do against BB in the 3 months after the launch of BB10.


One thing Windows Phone will have going for it in the next few months is that a lot of cheaper phones are starting to go on sale like the Nokia 620 and Huawei Ascend W1. If Android’s success is anything to go on then having a wide diversity of price points and features is crucial to getting the numbers up Blackberry will not be able to match the range of Windows Phone devices, with more sure to be announced in Feb at MWC

Comments are closed.