Ooyala adds Twitter card support, anticipates new forms of tweetable video

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Video platform provider Ooyala is adding Twitter card support to its offering, allowing its customers to display videos right within the stream on Twitter.com as well as on any of Twitter’s desktop and mobile apps. Ooyala first tried this solution with ESPN, with the sportscaster tweeting out highlight videos while key matches were unfolding, and is now making it available to all of its customers.

Twitter officially introduced Twitter cards last summer as a way to embed media in tweets, so this isn’t exactly a new form of video distribution – but there were a few things about the announcement that struck me as noteworthy:

Disclosure: GigaOM has a commercial relationship with Ooyala for the delivery of its video content.

Photo courtesy of Shutterstock user [Mara008.

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