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Amazon’s Brilliance Audio launches inspirational/self-help publishing division

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Amazon (s AMZN)’s digital audiobook service Audible gets more attention (and is in the news itself for partnering with the Guardian), but the company also owns another audiobook company, Brilliance Audio. Brilliance has been an audiobook publisher, but now it is expanding: On Tuesday Amazon announced that Brilliance is launching “Grand Harbor Press,” a publishing division that will publish self-help and inspirational titles in print, digital and audio formats. (It draws its name from Grand Harbor, Mich., where Brilliance is headquartered.)

Amazon already has several other publishing imprints based in Seattle and New York. But, a company spokeswoman told me, “When we considered launching an inspiration imprint, we looked at our overall publishing program and determined Grand Haven was a natural home for this business. We expect to expand our efforts on this area soon.”

Grand Harbor Press’s tagline is “Be inspired. Be enlightened. Be happy” and its first title is Happy This Year! by Will Bowen, a minister who published his previous books, A Complaint Free World and Complaint Free Relationships, with Random House’s Doubleday. Happy This Year! will be published on April 9, 2013 and will be accompanied by a smartphone app. “Brilliance worked closely with me at every stage, listened to my feedback, and treated me like family. It was a great experience, and I’m so proud to be part of this launch,” Bowen said in a statement reminiscent of those included in Amazon Publishing press releases.

Gary Krebs, Brilliance associate publisher, will handle acquisitions for Grand Harbor. Krebs, who was previously VP, group publisher at McGraw-Hill and publisher at Globe Pequot Press and Adams Media, said in a statement, “We will be looking for exciting new thoughts and ideas from both established best-selling authors and talented newcomers. Most important in our criteria is the author’s depth of passion for helping solve the problems and concerns of readers.” The imprint plans to publish 10 titles in 2013.