As set-top boxes and TV sets become increasingly connected to the internet, the line between web content and TV content is blurring. Take the recent Halo 4: Forward Unto Dawn… web series? Movie? Well, what do you call it? It was launched as a five-part series distributed via YouTube and other online outlets, but it’s now available as a full movie on VOD and Blu-Ray (it also got nominated for 8 Streamy awards). In this episode of the GigaOM Podcast, we talk with Forward Unto Dawn‘s executive producers, Lydia Antonini and Josh Feldman, about how the show was created for a multi-platform world, and what the future looks like for web series and branded content.
(download)
PREVIOUS EPISODES:
Filter this: Twitter v. Facebook v. Flickr, Apple v. Microsoft (and Google
GigaOM PRO Podcast: Mobile winners and losers of 2012
RoadMap re-run, our talk with Instagram’s Kevin Systrom
iTunes 11, When Things Connect, Sun Volt
What Aspiring New Media Stars Should Know About Agents and Managers
War Tweets, Google TV and Nexus 4
Director Jay Duplass on low-fi movies through high-tech
Election Dissection, Ditching DSL and Dumping the iPad
Sandy’s Social, Infrastructure Impact and Forstall
Windows 8 Surfaces, and disruption eruption
Boxee Cloud DVR, Apple Rumors and Chromebook
Commutist interview: Joy of X author Steven Strogatz
Commutist podcast: Patent trolls, Costco ban and Passbook’s home run
Commutist, meet Nerdist, and interview with Chris Hardwick
T-Metro, Broadband Caps, Remembering Steve Jobs
Apple’s iO-Mess, Dirty Data Centers and Tesla
News from the Mobilize Conference
Paul Tough: How Children Succeed and what you can learn from them

Comments have been disabled for this post