Blog Post

It’s our duty — all of us — to fight for the open web

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

When you use an app, or a platform like a mobile phone, or a social network, or a web service — whether it’s from Google (s goog) or Apple (s aapl) or Amazon (s amzn) or Facebook (s fb) — do you think about the extent to which it is open or closed? Or do you just think about how it looks, or what it lets you do, or whether your friends are using it? Most of us probably fall into the latter category, but as veteran blogger Anil Dash and others have pointed out recently, there are some good reasons why we should care about the future of the open web, and be concerned about a trend towards more closed networks. As natural as that trend might be from a commercial point of view, it is the antithesis of what made the internet so powerful.

In his post, Dash — a former staffer at Typepad, one of the early blogging platforms, and co-founder of Thinkup and the media-consulting company Activate — tries to outline some of the things that we have lost as the internet has changed from a wide-open network to a host of proprietary platforms and closed formats. Some are likely to resonate more with hard-core geeks than with ordinary users, but I think he makes a number of really important points about what we are giving up when we hand over so much of our online (and mobile and social) behavior to companies like Facebook, Apple and even Google, that would-be champion of openness.

1) Control over our online identities

As Dash notes, less than a decade ago, “if you introduced a single-sign-in service that was run by a company, even if you documented the protocol and encouraged others to clone the service, you’d be described as introducing a tracking system worthy of the PATRIOT act.” Microsoft in particular spent billions trying to introduce a single sign-on platform for the web, and failed miserably in several different incarnations. And yet now, millions of people are more than happy to use their Facebook or Google identity as a default sign-on for almost every website and service they visit, which of course gives those companies oceans of valuable data.

2) Control over our personal data

In the early days of the consumer web, the idea that a single network or service would be able to control much of the data about you and your online behavior and purchasing habits — even with your permission — would have been almost unthinkable. And as Dash points out, those services that did have what we now call “user-generated content” made it relatively easy for users to download or share the content they created, because that was the expectation. While Google makes a point of allowing users to download data via what it calls its internal “data liberation front,” services like Facebook only allow access to some of the data they hold and block users from downloading other information (such as the email addresses of friends).

3) Control over where our content appears

road closed

Dash notes that the early days of the consumer web — particularly with the rise of blogs and hosted platforms like Blogger and WordPress — created a “broad expectation that regular people might own their own identities by having their own websites, instead of being dependent on a few big sites.” But as networks like Twitter and Facebook and Google+ (and before them MySpace and Friendster and others) have become more prominent, many web users seem happy to hand over their content and much of their online behavior to platforms that are owned and controlled by a single corporation, and networks that in some cases are based on proprietary standards. As Dash points out, this is partly due to the fact that such services make it so easy to create and share content.

“Five years ago, if you wanted to show content from one site or app on your own site or app, you could use a simple, documented format to do so, without requiring a business-development deal or contractual agreement between the sites. Thus, user experiences weren’t subject to the vagaries of the political battles between different companies, but instead were consistently based on the extensible architecture of the web itself.”

If you don’t care whether it’s open, who will?

Although Dash doesn’t go into it in detail in his post, it’s worth pointing out that before the rise of the open and more personally-controlled consumer web that he describes, the way that many people experienced the internet was through closed and proprietary platforms like America Online and CompuServe — a series of walled gardens that many have compared to the rise of Facebook — and that persisted into newer technologies like instant messaging. Eventually more open services took over, as consumers shrugged off closed networks in favor of more open standards.

Law professor Tim Wu, who coined the term “net neutrality,” has argued that technology markets (including earlier versions such as electricity and the automobile) often go through cycles of being open and closed. Companies that rose to prominence because of the open internet in many cases try to lock down their services once they have become successful, in order to make it harder for others to compete or to make monetization easier. This trend, however natural, is one of the reasons why some have criticized moves by networks like Twitter to close down or control the way their data is used and which other networks they inter-operate with.


The rise of mobile technology has made this kind of closed approach even more commonplace, in part because device makers and service providers like Apple and Amazon want to lock their users into their ecosystem as much as possible, so that they can recoup the costs of developing the devices and services they sell. But this approach involves even more proprietary methods than we are used to with almost any other technology platform, with app stores and services that are completely closed and centrally controlled (with the notable exception of Google’s Android platform).

But the garden is so beautiful, and the walls so distant

The most difficult part of this phenomenon is that many — and perhaps even most — users seem happy to live in Apple’s walled garden or Amazon’s closed ecosystem or Facebook’s proprietary network, because they are so appealing. In other words, the garden is beautifully maintained by its owner, and the walls are difficult to see until it’s too late. And open systems like Android and Linux just seem like… well, like a lot of work. But as blogging and open-web pioneer Dave Winer has argued, if we aren’t prepared to do the work, then we get the internet we deserve.

Why should we care? Because as some of the architects of the early internet have pointed out — including the web’s creator Sir Tim Berners-Lee and Ethernet co-developer Vint Cerf, who has been lobbying against proposals by the United Nations aimed at regulating the internet — openness is what made the internet so powerful in the first place. Without the ability to distribute information to almost anywhere, from almost anywhere, using open standards that supported multiple clients and services, we literally wouldn’t have the internet as we know it. Why are we all so quick to build walls and allow others to build them on our behalf? Says Dash:

“To the credit of today’s social networks, they’ve brought in hundreds of millions of new participants to these networks, and they’ve certainly made a small number of people rich. But they haven’t shown the web itself the respect and care it deserves, as a medium which has enabled them to succeed. And they’ve now narrowed the possibilites of the web for an entire generation of users who don’t realize how much more innovative and meaningful their experience could be.”

Post and thumbnail images courtesy of Shutterstock/Luis Santos and Flickr user Jason Parks

13 Responses to “It’s our duty — all of us — to fight for the open web”

  1. These sort of articles always are written from the point of view from someone who ‘understands’ the internet and/or technology. The people who make use of sites like Facebook are people like my wife, my nieces etc who do not want and never will want to take the time to setup their own page or website using software that takes time to learn to setup or maintain. For them Facebook is just what they need.

    I do not think the website is suddenly not open anymore. Everyone can still use it otherwise, but the majority of users simply want ease of use. And if Facebook, Twitter or whatever can provide that for them, so be it.

    And on a personal note: Personally I do not care if Facebook, Google or Apple uses my data. I have nothing to hide. I give them access to it and if I do not want it … I just won’t make use of it. I still have the ability to make that choice don’t I?

  2. Stuart Florida

    communism, Marxism, capitalism were all developed with the idea of a planet with infinite resources, since that’s not the case, we have to destroy the economy.

  3. Some of the “walled gardens” may crumble in due course, a sign of which I read recently about a Swedish start-up Publit which provides a platform for publishers and authors to sell directly to readers which should undermine the Kindle & iBooks walled gardens.

    It is rather disappointing to see such “disintermediating” innovations emerging from outside the U.S., perhaps attesting to the head in the sand denial on the part of US publishers and the stranglehold Amazon has over the industry.

    And i was rather crazy for the publishers to have resorted to collusion for price-fixing and inviting the wrath of DoJ when the more effective approach would have to foster Publit-like platforms. Why bother with agency model, wholesale model etc. when all that is needed is a platform to host the content, manage DRM, process payment and advertise/promote etc. and receive realtime market intelligence as gravy.

    Besides Publit-like platforms, the publishers and authors could establish their own collaborative eBook portal and simply pay commissions to sales coming from affiliate’s referral links from specialist book review sites similar to movie review sites Fandango and Rotten Tomatoes. And if only the industry promotes the development of generic, commodity e-reader devices using an open format like ePub and figure out a way to subsidize or pretty much give it away, it will liberate themselves and the readers from the walled gardens of Kindle and iBooks and shift the paradigm to “Content is King” rather that the yoke of “Platform is King” they squirm under.

    As it ought to have been to begin with, hope the day will come soon when eBook distribution is done on a “Marketplace” model sponsored by neutral, non-competing platforms like Ebay, Facebook, Publit etc.

  4. I like the article but it doesn’t go far enough, does it? It’s easy enough to jump down the author’s throat but I feel you’ll understand that a course of action has to be offered.

  5. Hamranhansenhansen

    You don’t have to “fight” for the open Web — the problem is that the technology is crap.

    Like Windows, the Web has fallen into disrepair technologically because the principals involved thought they had a monopoly. The Web installs an app with a single click! Therefore all other app platforms will fail and only the Web will be left. Except then Apple created a consumer-focused version of the Mac app platform that installs with a single-click, yet still has the richness of native Cocoa app development.

    In Cocoa, audio video is not exotic, and it is easy to implement. Same with typography, animation, input methods. In HTML5, it is still all a mess. HTML5 did not go far enough. It needed to be designed for consumers, not coders. Too late now.

    Me, I started making websites in 1994 and wrote books about Web development starting in 1998. But today, I make iOS apps because it takes half as much work to make a twice as good app. The final straw for me was the disrespect shown to ISO MPEG audio video standardization (20 years of dramatic success) by people who were supposedly making “standardized” W3C HTML5 code. Fail. If you are building to standards. Every PC and mobile had a hardware MPEG video player in it, which Firefox and Opera block the Web app from using. Well, you reap what you sow. I make iOS apps now with ISO standard C code and ISO standard audio video and I’m happier, my users are happier.

    “Open” does not excuse crap technology. You have to win on technology.

  6. James Barnes

    If you care about the the web remaining open the best course of action is to buy a domain name and some hosting space and set up your own website. It’s not that difficult to do this and you can still use all those social networks and social tools.

    • Chris Reed

      lol, you don’t even know whats up?! If the international community stops you from accessing content from other countries ( or the opposite ). How will you having a domain keep the internet open?