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Internet may soon beat TV as main source of national news

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Internet users already rely more on the network than newspapers and magazines for their national news. Now the net is also on the verge of overtaking television, according to research.

In fact, more connected Italians already say they get their national news from online ahead of TV, says UK communications regulator¬†Ofcom’s just-published International Communications Market Report..

Ofcom CMR 2012 - main source of national news

The internet also now leads for international news consumption in both Italy and Japan. But, for some, it is local news at which the internet seemingly excels — that is how most internet users in Germany, Italy and Spain get their local info.

It is when you break down “news” in to sub-categories that you see how far the internet has come as a news medium, becoming the main source of sports news and celeb gossip in several countries…

Ofcom CMR 2012 - main sources of sports news Ofcom CMR 2012 - main sources of celebrity news

Although the consumer research polled internet users rather than populations in general, in many of the countries the connected population is nearing high enough to represent the same thing.

In the US, a Pew nationwide phone poll revealed the same emerging pattern of the internet closing the gap on TV for national news consumption.

7 Responses to “Internet may soon beat TV as main source of national news”

  1. Ofcom’s data should be treated with caution because the survey was undertaken online, therefore all the respondents are already online consumers. It’s not surprising then that online consumers – especially in a country like Italy where a wide digital divide still exists – are more likely to rely on the internet as their main source of news.

    In the case of Italy, data from Eurobarometer (2011) show that television is still the dominant source of news (see our presentation here:, while only about half of the Italians have used the internet at least once a week in 2012 (see chart on page 2 here:

  2. For someone who has been in traditional media for the past 28 years, these statistics confirm one’s gut feel. Media fragmentation to the current levels, aided by technology, could not but lead to the decline and fall of print and television media.

    Joe A Scaria

  3. Kim Moore

    “We The people” have no choice in the matter if we want to know what’s really happening in our own communities, or anywhere else for that matter.

    Once the Oil/energy companies became the parent companies of the broadcasting networks true news went downhill.

    True investigative journalism & reporting is no longer permitted.

    The people of this country feel communism is bad, yet they don’t realize “American Media is “Communism” controlled by the likes of companies such as BP who owns ABC, Disneyland, and than some. Actually I think most people do realize this & that’s why we turn to the internet for “Truth” in news reporting.

    “For The People by The people”