Showyou updates iPad app with leanback experience


The social video curation service Showyou released version 4.0 of its iPad (s AAPL) app Thursday morning, bringing many features that previously were introduced on the iPhone to the tablet. This includes an auto-play functionality that lets you consume videos from your social networks nonstop, with no additional interaction — something that makes a lot of sense when the videos are beamed via AirPlay to an Apple TV.

Showyou is one of a number of apps that scours your social networks for the videos your contacts are posting, then aggregates those clips in a single location. Mark Hall, CEO of Showyou maker Remixation, didn’t want to share how many users the app has when he stopped by our office last week, but he did offered some other impressive statistics: The company sees an average usage session of over 40 minutes on the iPad, compared to more than 20 minutes per session on the iPhone, according to Hall. Usage peaks between 9 p.m. and midnight, suggesting that many users utilize the app to replace traditional TV.

Speaking of which: I quizzed Hall on why he doesn’t index longer-form content from Netflix (s NFLX) and Hulu. Apps like Fanhattan and NextGuide have taken a Showyou-like approach towards filtering long-form TV, but most of them are ignoring the short-form content Showyou is indexing. Does it really make sense to have two separate apps for these kinds of use cases?

His answer: TV shows represent “not that much of a navigation problem.” It’s not that hard to find good stuff to watch on Netflix, he argued, but sifting through the flood of videos on YouTube and Vimeo is much more challenging.

Showyou is built by a team of seven, which is located in San Francisco and Portland. The company raised a total of $1 million in funding, and sold its previous product Vodpod to

(Disclosure: Remixation is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.)

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