The cloud-based project management service Wrike is now available in five new languages, namely Italian, German, French, Russian and Brazilian Portuguese.
It’s a useful move for what is essentially an enterprise collaboration suite, particularly for one that boasts multinationals such as Adobe and Deloitte among its customers. In fact, it’s quite surprising that the firm got this far without branching out linguistically.
“We’re an international company with customers in 55 countries, CEO Andrew Filev told me. “The customer base has always been pretty diverse, but customers have been forcing themselves to use the English version.”
“Users can contribute translations, so there are definitely more languages coming – we have a Ukrainian translation too.”
Wrike has actually been undergoing some useful development recently. This year it introduced Google Docs-style collaborative editing, revamped its mobile apps from scratch (hello, push notifications) and, as of a few weeks ago, brought in Dropbox integration.
Despite the existence of more general enterprise collaboration toolsets such as Yammer, and despite more direct rivals such as Asana gaining traction, Filev says Wrike’s growth remains in the triple digits each year. He wouldn’t go into details about the firm’s total customer numbers, but he did say that almost 3,000 organizations are now paying for the service.