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NYT launches Compendium, a Pinterest-like tool for the paper’s content

Many newspapers and magazines have already created accounts on Pinterest, and it’s not surprising they’re thinking about other ways to get readers to share their content. This week the New York Times (s NYT)┬áResearch & Development Labs launched a new tool called Compendium, which lets readers “use articles, imagery, videos, and quotations to tell your own stories using New York Times content.” A good comparison might be Storify for a single source’s content, or Pinterest with more text.

Users sign in with Facebook or Twitter, add the Compendium bookmarklet to their browser and then create a collection with a title, description and choice of format — standard, timeline or gallery. They can then add NYT content to that collection. When you click on the bookmarklet from an page on the New York Times site, a Pinterest-like box pops up with options to add the entire article, a quote, or images or video. You can share finished collections on Twitter or Facebook (s FB).

Screen Shot 2012-12-07 at 2.45.24 PMThe collections are featured on this page and can be filtered by topic; so far, most seem to be created by NYT employees. Among them: “My Favorite Reads of 2012“” by NYT tech reporter Jenna Wortham, “The Best/Worst Dining Reviews” by NYT R&D director of technology strategy Matt Boggie, and “ComPANDium,” “an attempt to catalog all the pandas we mention in the Times.”

The fact that Compendium only allows the collection of Times content (if you try adding content from another source, an error message pops up) is probably a limitation against widespread use. Then again, avid Times readers — especially those with a digital subscription that gives them access to the NYT’s entire archives online — may find it a useful or fun way to store content or do little projects. And if the tool gains more popularity, it could open up to other sources. If it did, it might be a useful middle ground between Pinterest and Storify. It’s more text-based than Pinterest, which makes it a natural fit for saving passages and quotes. And it’s less linear than Storify, which is nice if you want to collect items without stringing them into a narrative.

8 Responses to “NYT launches Compendium, a Pinterest-like tool for the paper’s content”

  1. And we are back to dealicious. Bet Yahoo isn’t happy they parted ways. I feel like all everyone is doing is replicating what delicious has achieved, but in a more visual way. Or, in case of NYT, in a more proprietary way – cause obviously they like to control how their content looks online, and where it appears, and they now realize the strength lies in being a platform. In other words, Platform is King.

  2. Lisa Wheeler

    This Pinterest-like tool should do great for the Times! It’s so exciting to see how many companies are integrating Pinterest into their marketing strategy and how effective it is. I recently read a great article at on how a startup company built a robust community on Pinterest really quickly that helped drive a lot of interaction with their fans. The future of Pinterest looks very bright indeed for companies.

  3. Debra Gould

    At what point will all our heads explode? I predict a TLC show similar to Hoarders but all about social media addictions and people who get absolutely nothing else done because they’re too busy pinning and posting and obsessively building friends and followers in last month’s pajamas!