Big data and analytics: the impact on CMOs in a socially connected world


In today’s connected world, consumers have increasing power to make and break companies through their social media interaction. That’s a major challenge for chief marketing officers (CMO) but certainly not the only one they face. With a flood of big data, an expanded number of channels and devices, and a shift in consumer demographics, how do CMOs keep their enterprises competitive? Predictive analytics is part of the answer, but the larger solution lies in doing a deep dive into customer data, moving beyond an understanding of markets to an understanding of individuals. That’s a pretty tall order, and a complex one. Filling it requires collaboration between the CMO’s vision for big data analytics and the CIO’s technical know-how.

Questions we’ll answer:

  • How can synergy between CMOs and CIOs result in improved customer intimacy, identifying the differences between what customers say and what they do?
  • Is outsourcing analytic functions to marketing service providers a sustainable model for the future? Are in-house big data analytics capabilities an alternative?
  • What skill sets should CMOs be thinking of hiring? What should the profile of a big data marketer look like?

Hear from our panel of experts, including:

For an engaging discussion about these challenges and opportunities, register to join GigaOM Pro and our sponsor IBM for “Big data and analytics: the impact on CMOs in a socially-connected world,” a free analyst roundtable webinar on Tuesday, Dec. 4, 2012, at 10 a.m. PT.

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