In today’s connected world, consumers have increasing power to make and break companies through their social media interaction. That’s a major challenge for chief marketing officers (CMO) but certainly not the only one they face. With a flood of big data, an expanded number of channels and devices, and a shift in consumer demographics, how do CMOs keep their enterprises competitive? Predictive analytics is part of the answer, but the larger solution lies in doing a deep dive into customer data, moving beyond an understanding of markets to an understanding of individuals. That’s a pretty tall order, and a complex one. Filling it requires collaboration between the CMO’s vision for big data analytics and the CIO’s technical know-how.
Questions we’ll answer:
- How can synergy between CMOs and CIOs result in improved customer intimacy, identifying the differences between what customers say and what they do?
- Is outsourcing analytic functions to marketing service providers a sustainable model for the future? Are in-house big data analytics capabilities an alternative?
- What skill sets should CMOs be thinking of hiring? What should the profile of a big data marketer look like?
Hear from our panel of experts, including:
- Matthew Spady, research director, GigaOM Pro
- Marissa Gluck, founder and managing partner, Radar Research
- Brandon Brown, CIO, Trident
- Krishnan Parasuraman, CTO, Digital Media and General Business IBM
For an engaging discussion about these challenges and opportunities, register to join GigaOM Pro and our sponsor IBM for “Big data and analytics: the impact on CMOs in a socially-connected world,” a free analyst roundtable webinar on Tuesday, Dec. 4, 2012, at 10 a.m. PT.